Project Main Details
2011-12-30 18:47:53 GMT 2012-01-05 10:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Consumers are actively looking at other institutions for their financial needs.
The “bank transfer” movement has pushed credit unions into the limelight.
Mainstream press and consumers alike are seeing credit unions as an alternative that provides all the traditional financial services without gouging the consumer.
With consumers open to change, the credit union message of quality service at the best value is breaking through.
Credit unions are seeing growth in new membership at unprecedented rates.
But the energy and spirit of the transfer movement can only be sustained if credit unions offer a total experience that is better than banks.
Surveys, both formal and informal indicate that consumers believe credit unions are not as convenient as banks.
To take full advantage of this trans-formative moment in the financial services marketplace, credit unions must demonstrate that they can provide better services and the convenience that national banks provide.
Fortunately, credit unions have a built-in differentiator.
Unlike banks, credit unions are part of a movement, a sharing movement.
With shared branching, credit unions from all over the country share facilities to give members thousands of convenient locations to perform transactions just as if they were in their home credit union.
Current studies make clear that branches remain highly desirable to members.
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