Project Main Details
It descrives a campaign made by the company Seguro Seguro to improve sales
2013-05-03 11:49:36 GMT 2013-05-07 11:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered by regular mail
insurance comparison service.
To optimize its conversion funnel, they
asked us to create an email marketing
campaign addressed to people that have
requested car insurance quotation but
didn't buy it.
In order to underline the importance of
having car insurance, we decided to
explore the narrative possibilities of email
marketing with an adventure about a
gang of thieves, where user become the.
detective leading the investigation.
Using an essential email function, reply
by writing, the user communicates directly
with the main character of the adventure,
Each reply from user triggers the next
email in the path of the story. And in
this way, the email becomes the bridge
between reality and fiction.
GOOD DECISION begins with the a
stolen car. The inspector arrives at the
site and finds a clue. From here the user
takes control of the investigation, and
helps the inspector to solve the case.
When he gets it, we invite him to take
another GOOD DECISION, and contract
Finally, 16% completed the story,
sending between 3 and 5 messages, with
2,2% contracting a car insurance, and
improving average conversion rate by
Now we can say, email marketing can
also be entertaining and engaging.
Be part of an email interactive story
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