Project Main Details
Do not rush read.
Energy and enthusiasm.
2011-08-09 12:01:15 GMT 2011-08-15 08:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
So how do you guard the look, feel and sense of your brand across borders, media channels, and market dynamics in this environment of constant change?
We didn’t go looking for answers to this question because we wanted to come up with a new product offering. We did it because we found that our own methods were cumbersome and inefficient.
We took a long hard look at our marketing processes and found we spent almost $5 Billion in marketing spend and engaged over 1000 agencies, 450 localization vendors, 850 service providers…with few measurement systems in place.
We arrived at a simple but breakthrough idea: What if we let our marketers gain easy access to all the digital content they need to create marketing assets more efficiently and consistently.
So...Instead of mitigating change, we leveraged it.
Instead of limiting creativity, we fueled it.
Instead of complicating the marketing process, we empowered it
And what we wound up with went well beyond operational efficiency.
It was process transformation.
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