Project Main Details
Male or Female
- High energy
- Please don't rush the read. 2011-09-09 19:15:02 GMT 2011-09-13 16:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
- High energy
- Please don't rush the read. In 2011, something happened.
Something so new. . .
so natural. . .
so refreshing . . .
the world of sodas would never be the same.
In 2011, we introduced *******************.
And what it did to the competition was really something.
We started with a powerfully simple message:
They’re Fake – We’re Real.
Because only we’re made with real sugar and nothing artificial.
We then backed that compelling message with
an impressive media investment,
including primetime network TV.
The end result:
Sales of ******************* started to pour in, especially from new consumers who loved our naturally refreshing taste.
Life-style footage of our target
We also won new drinkers from beyond
the lemon-lime category.
Not quite what the doctor ordered.
Sales continue to be impressive, but, naturally, we’re not going to
rest on our laurels as we head into 2012.
We’re going to stay aggressive, keep up the fight.
We may be the underdog, but not for long.
Next year, *********** will continue to call out those who
are as artificial as a bad rug. . .
as phoney as a tourist trap.
We’ll win over even more new drinkers. . .
through an integrated campaign, backed by another strong media plan.
We’ll reach out with new, competitive TV in primetime,
compelling radio and targeted print vehicles.
Plus get our advocates talking online
by encouraging everyone to “Get Real”
We’ll also have more new NATURAL news
with the launch of************ Kiwi Strawberry
All told, with more media support,
more news, and even more focus on fake sodas,
Visual: Huge Splash Wipes the screen
it’s no wonder that, next year, we
plan on leaving the competition . . .
in the dust
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