Project Main Details
It´s a news program ca 30 min. One male voice and one female voice.We will provide translations.
2010-02-17 09:01:14 GMT 2010-02-26 08:00:00 (GMT +01:00) Amsterdam, CopenHagen, Madrid, Paris, Vilnius Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
In this, the new decade’s first edition of SKF Group News, both SKF CEO and Automotive President, reflect on 2009, and fill us in on what’s in the pipeline for this year.
SKF cracks down hard on counterfeiting, which threatens lives, jobs and the SKF brand. And we put that brand in focus, something SKF has worked hard at developing and protecting for more than 100 years.
Anna Albien, SKF Group News: Like an onion, creating and maintaining a strong brand involves many layers, such as the logo, the marketing campaigns, and of course customer service. But it’s also about protecting the brand, protecting it from those who harm it, harm it through counterfeiting. We’re going to meet some of the key SKF brand stakeholders to see if we can uncover some of these layers. But first, the all-important external perspective. We’re going to meet Åsa Myrdal Bratt – she’s a brand consultant and lecturer at the Berghs School of Communication here in Stockholm.
Åsa Myrdal Bratt, Brand Consultant, Myrdal Bratt Partners: We live in a world with much more competition, much more transparency. So building a brand is really a complex thing today, but it’s also crucial for success. If you don’t manage to build your brand, it’s going to be very difficult to be a successful company. You have to be very aware of your customer’s needs and wants, and they change more quickly today, so you really have to stay tuned on that. And when it comes to being differentiated, it’s also difficult because there’s so much more competition. Competitors copy all the time so you have to look at other levels of the brand to be strong, such as emotional aspects of the brand, and the values and the personality. So it’s more complex.
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