Project Main Details
2013-08-22 19:54:14 GMT 2013-08-23 14:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Working with a team of agencies, we transformed what started out as a simple Facebook idea to drive revenue to local small business owners into a nationally scalable, digital ecosystem. This holistic campaign allowed consumers to easily discover and support local ‘mom and pops.’ Additionally, those small businesses could promote their participation in the event and attract new customers.
The viral and social impact was unprecedented. Championed by President Obama, elected officials in all 50 states, celebrities and traditional media, the ******************* Saturday encouraged 103 million people to “shop small.” The movement resulted in a 23% increase in **** card member transactions, a 65% boost to public awareness of the event and 2.7 million “Likes” on Facebook. All of which provide a solid platform for future growth.
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