Project Main Details
Our mission is to connect these great products with adventure-enthusiasts.
These enthusiasts love being outdoors and exploring new places. But sometimes they get caught up with their careers and other demands of their busy lifestyles.
Our solution was to inspire them to get back to nature and go on an adventure.
Digital Diary is a hub for normal people to share their passion for exploration and inspire each other to go on a journey.
It starts with an e-mail to encourage consumers to go on an adventure and share it with others through a digital diary. And to grab Patagonia’s Hybrid Hoodie for the trip. It leads them to the Digital Diary microsite.
Fueled by social media, adventurists can go on a journey while syncing their entire trip with Digital Diary, so others can virtually share their experience. Others can browse through the gallery and be a part of the countless different adventures, getting inspired for their own.
They can start their own digital diary as they embark on a trip into the outdoors by connecting to Facebook, Twitter and Instagram. And they can grab their multipurpose Hybrid Hoodie before they begin.
Interactive web banner ads are placed on adventure sites and blogs. By activating their webcams viewers can visualize themselves in thrilling destinations, interacting with their surroundings and getting inspired. The banner ads send the viewers to the microsite to make it a reality.
Explorers are also connected through the Digital Diary app, where they can find and connect with other explorers, get inspired by the gallery, update their own Digital Diary by syncing with social media and find new trails to embark on.
Engaging banner ads reminding the user to grab a Hybrid Hoodie for their journey are featured within the app.
Patagonia’s Digital Diary encourages enthusiasts to get back to doing the things they love, sharing their experiences and exploring new journeys.
It connects passionate people with each other, as well as the outdoors, making them the key to inspiring adventure.
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