Project Main Details
This is going to be a 3-5 minute commercial for Hormel Black Label Bacon following the story of "Nomad Mike," our protagonist. Think Old Spice Commercial but less outlandish. Nomad Mike is presented through narration as a daring adventuresome traveler, and through song and visuals as a fun loving bacon munching goofball. We follow him through South America as he travels with companions, surfs, backpacks and slides down glaciers all while having a seemingly limitless amount of bacon. One day Nomad MIke is drawn to the ocean by a special bacon...Black Label Bacon! It causes him to return home for a short while and share the treasure with his family, who also happen to be a fun loving bacon munching clan. Though always an adventurer, Mike is reminded of his roots by this extraordinary bacon. We intend to humorously convey the sense that this brand fully endorses the spirit of adventure and that home is never far when Black Label bacon is on hand, because Black Label Bacon tastes like home.
What we need here is a dry, western sounding narrator who takes Nomad Mike much more seriously than anyone else possibly could. Think Sam Elliot from the Big Lebowski but with more confidence in the story he is telling. This narration is going to contrast with humorous visuals and a comical ballad between narration paragraphs. The last paragraph starting with "Yes, to all the backpackers..." should be said slightly faster with more intensity than the rest of the script. This part is going to overlap various action shot sequences and should match the intensity of the commercial's climax.
2013-05-02 20:23:26 GMT 2013-05-26 19:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 35 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
With his hand-carved walking stick, Nomad Mike travels the world, following his keen sense of deliciousness.
Nomad Mike’s daring spirit, appetite for adventure, and repertoire of clever puns made him an excellent traveling companion.
So, Indiana Jim and Sir Jeremy “with the hair”, joined him on his journey.
With these trusty lads he ventured through city streets, surfed in the cold rocky pacific, and trekked through an unforgiving rainforest. The earthy pine and clean air gave him a deep throbbing hunger...
He crossed rivers, fought with swords and raced down a glacier...
Yes, Life on the road was the life for Nomad Mike.
Until one day...
After nomad mike had conquered yet another treacherous mountain range his acute sense of flavor began to sizzle...And behold! It came from the sea! Set ablaze, he put his nose to the air and boldly followed his carnivorous instincts. Nomad Mike knew the origin of this familiar sensation. And so, much like a pirate, he dove...deep into the blue.
Yes Nomad Mike had found the bacon of bacons! Glory Hallelujah! Black Label Bacon! The bacon that started it all! But Nomad Mike could not partake in this magnificent find alone...
Yes, the end of this adventure was merely the beginning of a new one...he knew it was time to return home...if only for a little while.
Standing on the outskirts of his clans encampment, Nomad Mike felt a tranquil bliss...
He drank in the warm smell of smoked maple whafting out through the summer afternoon.
And as his friends and family welcomed him back, Nomad Mike was glad to be home.
Yes, to all the trekkers and the backpackers, the trailblazers and the mountaineers, the surfers and the sailers out there, we know who you are. We see you and we salute you! And we know that even the most daring, the most adventuresome, even the Nomad Mikes out there crave a slight sliver of home every once in a great while. So when you are out there on the trail, when you are experiencing the thrills of this world, when you have climbed that last peak or surfed that last jaw crunching wave and when the adventure has beaten you to its end just remember that sweet place where everybody knows your name. And when you do, count on us, because Black Label Bacon will be there to make home sweet home just a little sweeter.
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