Project Main Details
The tone of the video is friendly but with some authority. Shouldn't be too fast. 2014-06-05 18:30:21 GMT 2014-06-09 10:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 60 58 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 60 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 60 audition(s) and/or proposal(s) so far.
They have no reason to develop a relationship with a brand unless they feel one thing: a connection.
And the first opportunity to make that happen is that always-on place we call the internet – the first stop for auto buyers.
In fact, auto shoppers are 71% more influenced by digital media than the general population.
They’re more likely to:
- own smartphones and…
- tablets and..
- watch digital commercials as well as…
- research all products online
It’s time for an automotive site that puts their interests first and the driver in control.
It’s time for a site that reflects Mazda’s true spirit. Time for a site that moves, exhilarates and liberates. A site that’s design expresses the “Soul of motion.”
A site that defies convention and does what no others can.
Why can’t a site let you shop the way you want to shop?
Why can’t you start a dialogue with a salesperson right on the site?
Why can’t you pick out a car based on your lifestyle?
Why can’t you build a personal profile on the site? One that keeps your info, reminds you of appointments and even lets you schedule them?
Why can’t you connect socially on the site? Talk to other owners? Or an expert on the model you’re looking at?
Why can’t you see real-world driving scenarios and show how Mazda technology plays a part?
It’s time for a better buying experience. One that let’s you express yourself with personalized tools and let’s you get lost in the moment.
It’s time to capture the imagination.
Just like Next shows their passion, just like Amazon nails the personalized experience, just like Apple’s design comes through in their site, it’s time for Mazda’s site to reflect its philosophy.
As the auto designs makes you want to touch them, so should the site. It should make you want to reach out, experience the cars and turn the key.
Time for a site that turns shoppers into buyers and buyers into lifelong customers.
It’s time for a car company to do things differently. With a partner who thinks differently.
We know you never stop. And neither do we.
(ALT: Just as you breathe life into cars, we’re here to breathe life into your website.)
Let’s begin this journey. Together.
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