Project Main Details
2013-01-29 09:13:56 GMT 2013-01-30 20:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Our brand is how we show everyone what it means to be a company focused on mutuality. When we live the brand, it communicates just how much we value our members.
We have a process to follow when you're naming a product or initiative. It's part of a naming strategy that helps us determine whether a potential name or phrase is right for our brand, whether it's available for trademark use, and whether there is redundancy with other current Nationwide product names.
On the surface, our brand is made up of a logo, a set of colors, a photo library, and fonts. But it’s built on the foundation of our mission, our values, our promise, and our distinctive character traits.
When we all convey those elements in a consistent way, it builds a strong brand. And a strong brand allows others to see us as we see ourselves.
Our mission is why we exist. We are focused on becoming the trusted advocate for U.S. consumers and businesses by protecting what’s most important and building a secure financial future.
Our promise is how we deliver on our mission. We’re On Your Side.
Our values are what we believe.
The Nationwide framemark is the most recognizable visual element of our brand. That means it’s absolutely imperative that we all use the correct logo.
As you can see, we’ve made the Nationwide name bigger for a bolder, clearer presentation of our corporate identity.
Brand architecture is based on how each brand is presented to our customers. It isn’t meant to show every single department or business unit, and would never replace an internal organization chart. Our
brand architecture helps us ensure consistency in the way our customers view us. It doesn’t really matter to customers how we’re internally structured, as long as they receive the On Your Side® service they’re expecting.
If what we say is our message, how we say it is our voice. Overall, our voice is friendly and casual, and heavily influenced by our brand character.
Even though the On Your Side promise resonates with all of our businesses, we only use the On Your Side tagline with Nationwide brands, not with Allied, Scottsdale, or Titan. By associating the phrase On Your Side with Nationwide-branded businesses exclusively, we strengthen the brand and avoid confusion for our customers.
If what we say is our message, how we say it is our voice. Overall, our voice is always professional, friendly and casual, and heavily influenced by our brand character.
Our brand includes every interaction a customer has with us: The letters they get in the mail. The calls they make to customer service. The ads they see on TV. It’s every time they see or hear the Nationwide name. And every time they do, they form an opinion of who we are, what we do, and what we stand for.
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