Project Main Details
It’s a big world out there, and there are a lot of brands. But out of all of them, only a few rise above.
They’re the brands that set high standards, and deliver on them.
And the brands that are always find better way to help their customers feel smarter.
It isn’t a new idea. In fact, it’s part of what’s always made Nationwide, Nationwide. Being here for members, putting their needs first, and finding new ways for people to interact with our brand.
But over time, as we've grown, our retail experience has grown less focused. As other brands have become more sophisticated, we've become less consistent. We get lost in the crowd, and when people find us, we don't always look and feel like the Nationwide our members have come to trust. And time and again, our great customer experience and our great brand struggle to live up to each other.
With the authentic and inspiring Join The Nation campaign, now is a perfect opportunity to rally behind, get on board with, and deliver to our customers--confidently and consistently, again and again.
It can happen wherever people connect with you. In your office and through your customer interactions. And in print; up on billboards; on your website and everywhere else online.
And of course, it all comes to life where you do business. The sign out front. The messaging in your windows. The posters and displays on the way to your desk, and the materials your customers get when they sit down with you.
It won’t cost a fortune. In fact, the value of providing a branded experience for customers is pretty much priceless.
And here's the great news: we have the tools to do it all. We can create the very best Nationwide experience at every turn—one that’s true to who we are, and where we’re heading.
So let’s do it.
Let’s put all the pieces together. It’s all here, and it’s all in one place. Everything you need to help every part of our message work together. Because when it does, we can only grow stronger.
Our members, happier.
Our numbers, bigger and better than ever.
There’s a great experience in store for Nationwide.
Built on the trust we earn every day,
Around the care our members deserve.
And showing everyone what it means to join the Nation.
Get started by visiting My Office Planner on Agent Gateway, or by talking to your Regional Marketing Leader today.
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