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"I know!" said the fool. "Why not send it off to the cowshed and milk it with the rest of the cows."
"Just send it off to the cowshed?" said the villagers.
"Instead," said the wise man, "let us place the red heifer in the center of town, amazing each and every spectator."
"Indeed," said the villagers, and hurried to follow the wise man's advice.
Sometime later, the cow gave birth to another red heifer, and once again, the two men were consulted.
"Let us place it in the center of town, amazing each and every spectator," said the fool.
"Place a second red heifer in the center of town?" said the villagers.
"Instead," said the wise man, "why not send it off to the cowshed to be milked with the rest of the cows."
And so they did.
For as any wise person (or organization…) may tell you, the recurrent appearance of seemingly similar problems, may require essentially different solutions at different times. This is the moral of the story, and it also rests at the heart of the ethos of the JNF.
Historical footage: (Please clarify - are all the texts below being narrated by our Aussie narrator?)
At the 1901 Zionist Congress in Basel, a Viennese reporter established the Jewish National Fund, designated to purchase land, sponsor research and promote afforestation.
The vision touched on an age-old chord of national yearning, andby the end of the First World War, one million Blue Boxes rested in Jewish homes throughout the world.
By 1921, JNF had quadrupled its land holdings, bringing them up to 25,000 acres.
In the years to come, the JNF reclaimed land, drained swamps and supported the fragile pioneer community.
Facing the horrors of the holocaust, the need for a Jewish homeland turned urgent. Defying the British ban, the JNF participated in Operation Tower & Stockade, constructing settlements and cities, overnight.
In May 1948 the Jewish population of the State habituated 305 towns, 233 of them constructed on JNF land.
Within three years, Israel's population had doubled, and the JNFcontributed significantly to the settlement of the Galilee and the development of Jerusalem.
Following the Six Day War, the JNF sprinkled settlements from the Dead Sea to the Red Sea and opened its forests, now numbering over 100 milliontrees, to the general public.
As a massive wave of over 1 million newcomers arrived at Israel's shores, the JNF played a role in fulfilling their housing and employment needs.
JNF has authored the largest environmental project in the Middle East at the Hula Valley and the construction of dozens of reservoirs.
By its 100thbday, JNF had planted over 240 million trees, constructed more than 200 dams and reservoirs, developed more than 250,000 acres of land, and created over 1,000 parks.
Yet, as an Israel-based, global environmental leader, the JNF naturally maintains its gaze on the pressings needs of Jewish and non-Jewish people across the globe.
The construction of a reservoir may change the fate of a district, crops grown using recycled water feed the inhabitants of a country and Israel-based nanotechnology applications contribute to the basic living conditions of many, worldwide. Those many, be they children, minority members, physically or mentally disabled persons, athletes, migrating birds, levitating tourists or myriad trees, are embraced by JNF as integral members of the living community around the world. And as such, JNF welcomes them to leave their light footprint, or wheel-print, as the case might be, on the face of our earth. Acutely attuned to national and global need, JNF supports cutting-edge scientific research designed to propel the ongoing relationship between wildlife, natural environment and human wellbeing into the future.
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