Music Festival Case Study Reel

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Project Main Details

Music Festival Case Study Reel 
Video case study for an annual music festival whose goal is raising money for a charity serving children in need. With a running time of about 2 minutes, the piece describes how past festivals have been produced, and the fundraising successes they've achieved. 
2015-01-21 16:32:49 GMT
2015-01-23 12:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 15 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 15 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Flexible Price - USD 250 to USD 450
Training, business presentations, sales, and web sites
English - USA and Canada
Young Adult Male OR Middle Age Male
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

custom demo required  
************* is a national apparel and lifestyle brand that donates 10% of their profits to supporting children facing life threatening conditions, through their philanthropic arm, The **********.

With a shared passion for positively changing lives, Life is Good approached ******** with a challenge…. How can we successfully scale our fundraising efforts while simultaneously reaching a younger audience?

Superfly’s solution was to create an all-ages outdoor music festival featuring family friendly activities and top tier musical talent.

The festival came to life on the beautiful Prowse Farm in Canton, MA, just outside Boston, boasting three stages of world-renowned musicians.

The event also included an array of games, interactive art, and top tier children’s programming that truly appealed to all ages.

The festival attracted more than 15 brand partners including Comcast, Smuckers, UPS and Citizens Bank - providing value through onsite experiences, sponsorship, and co-promoting the event through their own media outlets and social profiles.

The best part? By simply purchasing a ticket to the festival, attendees immediately became part of a community of fundraisers supporting the Life is Good® Playmakers.

Over four years, Life is Good festival brought more than 120,000 attendees to the event, and garnered hundreds of thousands of views online.

And keeping in line with the company’s brand objective to reach a younger, cause-driven audience, 70% of attendees were young professionals between 25-44.

Beyond the event experience itself, the festival generated over 300 million earned media impressions, extensive press coverage, and a television special on Palladia network.

And most importantly, the festival raised over 4 million dollars for the Playmakers fund

Together, Life is good and Superfly created a brand extension that fully realized the company’s mission of spreading the power of optimism. By uniting music fans around a worthy cause, Life is good was able to drive brand awareness in an unprecedented way, successfully amplifying their fundraising efforts. 
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