Project Main Details
The tone should be approachable, light, friendly and not overly animated.
The VO should give the script good energy. Good pacing and delivery are key.
Please submit VO in full.
Thanks! 2012-06-29 15:02:27 GMT 2012-07-03 14:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 4 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
So, we decided to tap into coupon culture, a culture that’s made up of extreme couponers, earnings scavengers and most importantly, advocates of all things savings.
Who are we talking about?
KityCouponDiva. Krazy Coupon Lady. Hip 2 Save. And others like them.
So, How did we get them to talk?
We engaged in a little name calling, made up a term, and labeled these so-called masters of savings, MoneyTrashers.
We did it via email, on their blogs, and on their facebook pages…And they responded. By starting a conversation on our facebook page and on their blogs, where our core consumers engage.
Pretty soon, they also created content that we used as collateral on our facebook and company pages.
Just to test their fervor, we asked them not for likes, but to take a pledge on our microsite, and over 308,000 did in just weeks.
The talk about the program also reached the media.
In one quarter, redemptions went up for the first time in 5 years, to the tune of over $3.3 million in earnings for CVS/pharmacy. The term MoneyTrasher now generates over a million and a half results on online search.
So thank you KityCouponDiva, Krazy Coupon Lady, Hip 2 save, and all you others for no longer being MoneyTrashers and for making sure the rest of the world isn’t either.
Yep, with just a little name calling we turned around the nation’s largest loyalty program.
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