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Project Main Details

Case study video that summarizes the results of an advertising campaign.

The tone should be approachable, light, friendly and not overly animated.

The VO should give the script good energy. Good pacing and delivery are key.

Please submit VO in full.

2012-06-29 15:02:27 GMT
2012-07-03 14:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
4 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Student or Non-for-profit student project - USD 75
Others (on-camera, infomercials, live announcers, spokespersons)
2 mins
English - USA and Canada
Middle Age Female
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Deliver edited and finished voice tracks
The Voice Actor should have at least 1 years of experience in the voice industry.
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

custom demo required 
CVS/pharmacy, the retailer with the largest loyalty program in the United States with 68 million plus members, had a problem. Over the past 5 years their loyalty program’s redemption rate had grown stagnant because people had lost interest in the rewards they earn as frequent CVS shoppers.

So, we decided to tap into coupon culture, a culture that’s made up of extreme couponers, earnings scavengers and most importantly, advocates of all things savings.

Who are we talking about?
KityCouponDiva. Krazy Coupon Lady. Hip 2 Save. And others like them.

So, How did we get them to talk?

We engaged in a little name calling, made up a term, and labeled these so-called masters of savings, MoneyTrashers.

We did it via email, on their blogs, and on their facebook pages…And they responded. By starting a conversation on our facebook page and on their blogs, where our core consumers engage.

Pretty soon, they also created content that we used as collateral on our facebook and company pages.

Just to test their fervor, we asked them not for likes, but to take a pledge on our microsite, and over 308,000 did in just weeks.

The talk about the program also reached the media.

In one quarter, redemptions went up for the first time in 5 years, to the tune of over $3.3 million in earnings for CVS/pharmacy. The term MoneyTrasher now generates over a million and a half results on online search.

So thank you KityCouponDiva, Krazy Coupon Lady, Hip 2 save, and all you others for no longer being MoneyTrashers and for making sure the rest of the world isn’t either.

Yep, with just a little name calling we turned around the nation’s largest loyalty program. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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