Project Main Details
A little background on the Mom character in this copy:
* She is natural, relaxed and confident. She is confident in her choice to ensure her family is protected with accident/accidental death insurance.
* She is serving the audience, not selling them, by sharing this valuable information. She's the friendly soccer Mom next door - not an announcer or sales representative.
* She is happy to be able to help the listeners get the benefits she knows AIG Direct offers.
* Above all, she does not sound like a professional VO voicing a typical radio ad. She is a real person with feelings that cares about her family and wants to help other people protect their families as well.
Context - Mom is chatting with friends over coffee on a Saturday morning. The copy picks up during a conversation this group of friends is having about getting life insurance.
2013-01-18 13:39:13 GMT 2013-01-30 09:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 4 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
But then yesterday a girlfriend of mine asked me, point-blank, what would happen if you lost your husband? How would you pay the bills? The mortgage. The car payments. Food.
And that’s when it really hit me. And I realized I needed to get us life insurance, right now.
So I called AIG Direct. And in less than five minutes I had a quote. I was shocked at how affordable it is. Just seventeen dollars a month for 250,000 dollars of term life coverage! I feel so much better knowing the kids and I are protected. And my husband was so happy I got the quote.
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