Millennial Girls Project ZD150063
This is an agency case study designed to highlight a female-centric brand restructured to focus on young, female consumers. We are looking for an energetic, confident voice to convey this fresh update.
2014-09-30 17:17:03 GMT
2014-10-04 16:00:00 (GMT -05:00) Eastern Time (US & Canada)
Yes (click here to learn more about )
Closed34271 direct invitation(s) have been sent by the voice seeker resulting in 1 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 35 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 33 audition(s) and/or proposal(s) so far.
The Voice Actor should be located in:
Flexible Price - USD 300 to USD 400
Training, business presentations, sales, and web sites
English - USA and Canada
Young Adult Female OR Middle Age Female
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
This is a non-union project
Yescustom demo required
How do you get a leading brand to speak to a new generation? That was the question we were facing. Though trusted by old customers, the brand struggled to connect with Millennials. So we looked to create a brand that would attract this audience. The first step was to define the brand's meaning and understand where it fit within the culture. And then to identify the visual, verbal and sensory principles it would use. Next came research to better understand this particularly fickle consumer segment, including a variety of exercises like fashion trending, social listening, media exploratory focus groups, one-on-one interviews and walk-in-their-shoes shopping expeditions.
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.
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