Market Research

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Project Main Details

Market Research  
This voice over is for a marketing research study conducted on a new type of cigarette pack. The ideal male voice is authoritative, informative and relatable. 
2014-04-23 17:47:55 GMT
2014-04-28 17:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
10 direct invitation(s) have been sent by the voice seeker resulting in 3 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 8 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Flexible Price - USD 100 to USD 200
Training, business presentations, sales, and web sites
2 Minutes
English - USA and Canada
Middle Age Male
• Phone Patch AND
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

***custom demo required*** 
***************************************** technology is the most innovative cigarette package seen in our industry in years. But do smokers agree? The following presentation explores the reaction of real smokers to the new *****************

With comments like these, you won’t be surprised to learn that smokers overwhelmingly liked ***********new design and package innovation. A full 98% of smokers reported at least one thing they liked about the new pack!

Top 2 box among current value & mainstream smokers was strong on overall appeal, pack operation and purchase interest.

The results are equally as strong among the core target of 21-39 year old smokers and among current *****************

What is it about the new package that pops with smokers?

Smokers love the package design. It’s a “clever”, “attractive” pack that can be “opened with one hand”. One-handed easy access to cigarettes makes smoking during daily activities more enjoyable.

What does the new design say about ***********************************************************************

Smokers certainly think so! When asked to choose statements that describe USA Gold they overwhelmingly described it as “an American brand”. Smokers say USA Gold “makes me feel good to buy American” and “is a brand I would be comfortable being seen smoking”.

How would smokers describe someone who buys USA Gold? What’s the image of the new USA Gold buyer?

Smokers describe USA Gold buyers as “modern”, “cool” and “fun”. Buyers of the new pack design are definitely not “boring” or “old”.

**************************************** innovation are poised for success.

One-handed operation is seen as a unique and convenient benefit.

Raise the Flag phrasing and flag imagery increases **************************************
And it’s a hit with a younger 21-39 year old target of value and mainstream smokers. 
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