Project Main Details
Robert Carlyle from Johnnie Walker Keep Walking as a reference: http://www.youtube.com/watch?v=MnSIp76CvUI
the John Jameson whiskey campaign:
A demo reel would be sufficient for review. 2011-11-18 12:23:58 GMT 2011-11-23 12:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 1 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Short script sample if needed:
Gift-giving is a time-honored tradition.
It shows we care for our friends, family and business associates.
Now, with pervasive internet, mobile phones, and social media, gifting is easier than ever, all over the world.
But no one has really taken advantage of this opportunity for premium spirits.
A digital store that’s sophisticated, social, mobile, and always accessible will do just that.
And our new digital store will let our customers explore more Diageo products and gift options than they could find at any physical location.
Diageo will reach consumers directly for the first time and increase their loyalty to Diageo brands in powerful new ways.
[Note: show visually that there are three options coming up]
Story 1: Corporate Gifting
Zhu - an executive assistant for a large company - needs to order an impressive gift for her company’s clients for the New Year.
Not sure where to start, she does a web search for “corporate gifts” and Lorem appears at the top of the results page.
She arrives at Lorem and goes to the Gift Wizard. With two simple clicks, she selects “A business gift” and “Big Impression.” She compares a few options and decides that Johnnie Walker Black Label fits the bill. Perfect.
She selects 31 bottles.
Zhu is able to personalize the bottles with a special etched greeting and a custom gift card, something no liquor store could provide.
She enters checkout, and Lorem recommends appropriate regional delivery options [NOTE: Show the options visually] for each client. Lorem simplifies a process that would previously have taken her hours.
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