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This piece is first and foremost, informational, so we're looking for a quick natural straight-forward read nothing too playful or cheerful. 2012-01-30 16:42:24 GMT 2012-01-31 14:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 70 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Microsoft wanted to reach the education community to demonstrate the advanced features of Microsoft Office 2010 and encourage them to upgrade.
Introducing Make Education Great -a partnership between Microsoft and Time Inc that asked consumers what they would do to make learning better in their community.
Focused around the new school year, The Make Education Great contest was launched to drive consumers online where parents and teachers could share and win prizes for their bright ideas on how to make education great.
Once there, consumers could get inspired by a video web series highlighting real people who use MS OFFICE 2010 to help make education great everyday.
as well as access a resource center showcasing advanced program features, ideas and downloadable tools.
On-air, Ellen introduced Kid Inventors featuring ideas they created with the product.
Custom print ads were targeted to parents and encouraged participation
while Time For Kids delivered a custom four-page magazine reaching 2.1MM 3rd - 6th graders and an eight-page classroom poster reaching 90,000 teachers.
Finally, as a supporting sponsor of Smithsonian Magazine’s 6th annual Museum Day, an integrated take-away tri-fold featuring Microsoft branded tips & Ideas to make families Museum Day experience great was distributed at over 1,200 museums nationwide
As a result of this integrated multi-media program, we reached millions of people in the education community, exceeding client expectations and program benchmarks.
Unique visits over-delivered by 50%
and the target was engaged, spending an average of 3.7 minutes on the site.
With over 1000 people sharing their ideas on how to make education great, Microsoft inspired and touched consumers far beyond the scope of the campaign.
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