Make Education Great Microsoft Time Inc CaseStudy

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Project Main Details

Make Education Great Microsoft Time Inc CaseStudy  
Make Education Great is a multi-faceted multi media program that partnered Microsoft and Time Inc in a campaign centered around the release of Microsoft Office 2010. This video case study will be used internally and at sales meetings to demonstrate the elements and reach of the program.

This piece is first and foremost, informational, so we're looking for a quick natural straight-forward read nothing too playful or cheerful.  
2012-01-30 16:42:24 GMT
2012-01-31 14:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 70 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 400
Training, business presentations, sales, and web sites
English - USA and Canada
Middle Age Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

*** Please submit custom demo. 
NOTE: Microsoft Office 2010 should always be said as Microsoft Office “twenty ten”


Microsoft wanted to reach the education community to demonstrate the advanced features of Microsoft Office 2010 and encourage them to upgrade.

Introducing Make Education Great -a partnership between Microsoft and Time Inc that asked consumers what they would do to make learning better in their community.

Focused around the new school year, The Make Education Great contest was launched to drive consumers online where parents and teachers could share and win prizes for their bright ideas on how to make education great.

Once there, consumers could get inspired by a video web series highlighting real people who use MS OFFICE 2010 to help make education great everyday.

as well as access a resource center showcasing advanced program features, ideas and downloadable tools.

On-air, Ellen introduced Kid Inventors featuring ideas they created with the product.

Custom print ads were targeted to parents and encouraged participation

while Time For Kids delivered a custom four-page magazine reaching 2.1MM 3rd - 6th graders and an eight-page classroom poster reaching 90,000 teachers.

Finally, as a supporting sponsor of Smithsonian Magazine’s 6th annual Museum Day, an integrated take-away tri-fold featuring Microsoft branded tips & Ideas to make families Museum Day experience great was distributed at over 1,200 museums nationwide

As a result of this integrated multi-media program, we reached millions of people in the education community, exceeding client expectations and program benchmarks.

Unique visits over-delivered by 50%
and the target was engaged, spending an average of 3.7 minutes on the site.
With over 1000 people sharing their ideas on how to make education great, Microsoft inspired and touched consumers far beyond the scope of the campaign.

Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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