MBM Case Study

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Project Main Details

MBM Case Study 
Non-Union NYC based female VO talent w/ a UK accent needed for Fashion/Car Case Study
Rate: $500 USD/script (1 script total @ :90 max in length)
Usage: Global online & internal usage, in perpetuity
Audition Deadline: Friday- 12/10 at 10a ET

**Only interested in NYC based non-union female VO talent w/ a native UK accent available to record at NYC studio anytime between 10a - 6p ET (for 1 hour max) on Monday- 12/15, Tuesday- 12/16, or Wednesday- 12/17**

Please be advised that talent will only be considered if auditions are recorded with the following script. Thanks! 
2014-12-11 18:59:29 GMT
2014-12-12 10:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 23 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 1 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
United States, New York,
Fixed - USD 500
Training, business presentations, sales, and web sites
English - British
A deep, mature, professional female voice w/ a soft UK accent. 20’s to 30’s in age. Articulate. Confident & Strong. Aspirational. Worldly.
Young Adult Female OR Middle Age Female
• Talent must record at a designated studio in a specified area
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

**custom demo required** 
SCRIPT (Please offer a range of reads):
VO: How do you sell a car to people who don't like car dealerships?
This was the challenge we faced when SEAT [pronounced say-ott] asked us to launch the new Mii by Mango [pronounced Me by Mango].
Our research showed that the target audience of young, successful women disliked the dealership experience and rarely spent time on car websites
We had to make the Mii by Mango [pronounced Me by Mango] relevant to them.
Beginning with a targeted editorial campaign in women's magazines, we introduced the car as the ultimate fashion accessory...
...with 2 very different sides: Black and Nude.
This drove them to the Mii by Mango [pronounced Me by Mango] hub - an interactive car page, designed to recreate the experience of a high street fashion retailer.
The fluid parallax structure and mirrored video cells enabled us to blend fashion cues, with subtle information about the car for a richer, more involving experience.​..​...​making it a purchase decision based on style and lifestyle fit.
The result was a campaign that the audience fully embraced, enabling us to hit o​ur​ 100 pre-orders sales target, before the car arrived in the country.
Most important of all, it proved to a demanding car buying audience...
...that SEAT [pronounced say-ott] is a brand that understands​ their desires…
And has the car to match them. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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