Project Main Details
The video is describing findings from market research and what the findings tell us about the consumers.
2010-05-27 12:15:15 GMT 2010-05-28 16:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
We studied over 15,000 consumers, 28,000 eating occasions and many retailers to determine more effective and innovative shopper marketing approachesto help you increase store loyalty and retail sales. The study is called Occasion Based Marketing.
What is Occasion Based Marketing? It is a new way of thinking based on a new shopping trip.
It is simply a shopping trip that fulfils an everyday eating occasion. It is a shopping trip based on a near term eating occasion or an everyday eating occasion. This trip is different than a pantry loading or a fill-in trip.
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