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- hip, fun, fresh, and modern 2011-09-06 18:14:03 GMT 2011-09-10 14:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via email AND
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
- hip, fun, fresh, and modern In 2011, we began a journey to revitalize Lipton Iced Tea
We introduced 100% Natural to drive relevance with our Target Gen X consumer.
The launch was supported with the ‘You Are What You Tea’ campaign & iconic silhouette visual.
In addition to a robust media and sampling effort, we partnered with Pandora Internet Radio to engage consumers where they are.
The program featured six Grammy-award winning artists
And kicked off with an acoustic concert featuring global recording superstars, Train.
To promote the series we syndicated our content across the web
And drove consumers to check out all the content on the Pandora.com hub.
The program drove PR and social media engagement
And most importantly, consumers love the product
The launch is turning around our single serve business
And continues to gain momentum with key customers.
We look forward to partnering with you to continue the momentum in 2012!
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