Project Main Details
2011-02-23 00:13:01 GMT 2011-02-27 00:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Most carmakers use gravity to simply pour aluminum into their engine molds. At Lexus, we invented a new low-pressure casting system which draws up liquid aluminum from below and eliminates the possibility of troublesome air bubbles. The hard way is the only way to make a Lexus truly a Lexus.
In the pursuit of a harmonically balanced engine, the hard way is the only way. At Lexus, if any part of one of our finished engines doesn't meet our strictest standards, we scrap the engine, recycle the parts and start over.
Not all luxury cars are created equal. The hard way is the only way.
In the pursuit of engineering the finest cars ever built, there's only one way: the hard way. We put our leather and all of our components to the test. Because manufacturing a car is easy. Manufacturing confidence is significantly harder. And the hard way is the only way.
At Lexus, we have master craftsmen who are skilled in the art of painting the vehicle body. We map their motions to train and program our robots to replicate that pattern. The hard way is the only way to make a Lexus truly a Lexus.
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