Lays Do Us a Flavour Taste of Canada

Submit Audition/Proposal on this Project
Rate this Project

Project Main Details

Lays Do Us a Flavour Taste of Canada  
Lay’s Do Us A Flavour Case Study | VO

We are creating a case study video for the campaign we are working on with Frito Lay Canada - Lay's Do Us A Flavour! Taste of Canada! The video will be less than 2 minutes in length and will be used for internal and award submission use only.

What We Are Looking for
Gender | Male
Age | 35 – 45
Description | The voice is smart, sophisticated, and has a lot of passion behind it. The voice is not overpowering or aggressive.
Reference | Anthony Bourdain
Bourdain’s Narration - 
2015-06-15 20:36:18 GMT
2015-06-17 12:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 28 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 275
Via Internet: Online; password protected
English - USA and Canada
Middle Age Male
• Audio files must be delivered via email
• Deliver edited and finished voice tracks
Not defined
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

custom demo required  
Lay’s Do Us A Flavour Case Study V1 | Phase 1 |

Lay’s Do Us A Flavour is back and this year it’s all about the Tastes of Canada!

After two years though, our real challenge was make sure the campaign didn’t exceed its shelf life so we had to amp up this campaign and take over the Internet.

Studies showed that mobile video increased 532% in the last 2 years and 1 in every 3 minutes on mobile was spent on Facebook. So we knew that’s where we needed to win.

But with Facebook’s recent changes causing organic reach to diminish and without millions in media support, any Facebook content could simply get lost.

So instead of making one big hero video, we developed unique videos for each consumer and set an outrageous goal of trying to get 10 MILLION video views which would take over every Canadian newsfeed.

How’d we do it?

We started with four video themes combining Lay’s and Canadiana.
Each theme had a different style of animation and over 35* variations, including:

Different regional backgrounds, Canadian characters, Lay’s colours, special movements, changing parts, and different beginnings, middles, and endings.

These 135 options were further personalized with the fan’s name, flavour title, and their three favorite ingredients, which made every single video 100% unique.

But we also had to compile them instantly so they were fast and fun for our short-attention spanned target.

Our technologists built and developed a seamless backend so that each personalized video was compiled, rendered, and ready in under 3 seconds. And when shared to Facebook, videos would auto-play so they drew attention as friends scrolled through your newsfeed.

Fans were impressed! And because it was fun and easy, they entered multiple times. And with each new flavour, the videos proved to be endless.

After eight weeks*, the flavours added up. From mouthwateringly delicious to absolutely hilarious to WTF!

But that’s not all that added up:
- Across Canada almost 1 million flavor ideas were submitted and engagement was through the roof
- 33% of submitters opted in for future communications
- With all the variations we averaged over 50,000 new videos each week for a total of over 420,000 unique videos created.
- Amazingly 83.5% of consumers opted to share their custom video in their personal facebook feed DOUBLING our target and generating over 20 million free video views.
Making Lay’s a hit in Canadian newsfeeds and tastebuds. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

Voice-Seeker Details

Sign in to display the company name (if applicable)


Voice123 Team Comments

Voice123 consultations with this voice seeker regarding this project and/or other projects by this voice seeker, via phone, chat, and/or email.

unchecked This project - phone.

unchecked Previous projects - phone.

unchecked This project - email or chat.

unchecked Previous projects - email or chat.

unchecked Corporate web site for this voice-seeker confirmed by Voice123

Note: Voice123 strives to establish the legitimacy of all projects posted. However, Voice123 subscribers and users are responsible for confirming information stated by prospective voice seekers, agents and/or clients. Voice123 subscribers and users assume all liability for use of any information found through Voice123, or any of its publications.

This page contains the most important details of this project. If you find the information on this project inaccurate or inappropriate, please let us know by contacting us.

Submit Audition/Proposal on this Project