Project Main Details
But there's a group of car buyers who would really appreciate the power of AutoTrader.
The ability to tap into the largest inventory online…with advanced search tools… on any device.
Those shoppers? Techies. Those experts who their friends turn to for advice about anything technology.
So we turned to someone who Techies trust to introduce them to AutoTrader.
V.O: He's the YouTube star that 250,000 Google+ users turn to for help making those big purchase decisions.
V.O.: The 2014 People’s Voice Webby Winner and contributing news editor at Mashable, Lamarr speaks directly to techies, demonstrating it's super easy to discover the car you want, on your own terms.
V.O.: But Lamarr, a man of the people, chose not to pick the car himself. He knew that AutoTrader's powerful features were so easy to use, he asked his audience to find the right car their way.
V.O.: The Lamarr contest was simple. He challenged his audience to find the perfect car using the AutoTrader's search tools. To discover how easy it is to find the car they want based on the features that are most important to them.
V.O.: Like how would Lamarr know you need a 3rd row, Leather Seats, Moonroof and Navigation
V.O.: But it didn't stop there… when participants shared the car’s description of their car, it sparked public debates on Twitter with Lamarr.
V.O.: And to make sure the contest went beyond Lamarr's audience, we got the word out on top entertainment and news sites and on Facebook and Twitter to take the challenge: "Don't let Lamarr pick your car!"...And reminding them that on AutoTrader, you have the control to Find Your Car, Your Way… further developing our credibility with fans and driving traffic to AutoTrader.com”
V.O.: So the next time they’re shopping for a car or someone asks them for advice on where to go… they’ll drive them straight to AutoTrader.
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