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Project Main Details
I'm not looking for the voice of God, but for the voice of authority and compassion. I never prefer talent who try to sell to talent who talk like people and tell stories. Although this topic has its negative side, families are in crisis, the video is intended to motivate not scare nor depress. It expresses a problem, yes, but the script and the video need to be embued with the confidence that the problem can and will be overcome.
Too much info? Hope not.
Thanks! Jun 26, 2007 22:26:38 (GMT -05:00) Eastern Time (US & Canada) Jun 27, 2007 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
(Opening bites – TBD from the interviews with the women from our new spots. These short bites will describe their predicaments, not their connection to ACS.)
NARRATOR:
1. There is a problem.
2. America has a problem.
3. And that means we, the American Cancer Society, have a problem.
4. Millions of Americans, when they need cancer care the most, either don’t have access to it or – as unbelievable as it sounds – are choosing not to get it.
5. Lives are being lost,
6. which means: The goals we established, the promises we made?
7. We’re not going to succeed.
8. We can’t,
9. unless we can make access to care possible for ?? and Kathy and millions of others facing difficult circumstances and even more difficult decisions.
10. Of course, the irony is this is an historic time in our fight against cancer.
11. We’re seeing cancer incidence and cancer deaths declining for the first time in history because research has created new ways to treat cancer, detect cancer, and prevent cancer.
12. Information is everywhere, and so is real Hope to save even more lives.
13. And yet, for 47 million Americans who have no health coverage, none whatsoever, getting access to life-saving cancer care can be a virtual impossibility.
14. This is their primary care physician, where, much too often, they come much too late for cancer to be treated successfully.
15. That’s the obvious part of this access to health care dilemma;
16. less obvious is the personal toll it’s taking on millions – perhaps tens of millions -- of middle class Americans, people with houses and careers, not just jobs.
17. These families are facing their own devastating realities:
18. discovering that the health insurance they were counting on is no match for the cost of treating cancer,
19. or realizing that losing their job can mean losing their health insurance and their best chances to fight a cancer diagnosis;
(bites from interviews)
20. Here’s one example:
21. This is the annual price of an effective new treatment for colon cancer. ($100,000 a year.)
22. If health insurance covers as much as 70%, that still leaves $30,000,
23. a steep price to pay for a family making forty or fifty thousand dollars a year.
24. Some choose not to fight the disease with the most effective treatments – the costs are simply too high.
25. For those who do fight, most exhaust all their savings – that goes first,
26. and then the children’s college funds.
27. Some families are able to borrow money from relatives or a bank;
28. but eventually almost half find themselves unable to pay for food, or heat, or housing, while still keeping up with their medical costs.
29. The number of bankruptcies among these middle income families is growing under the strain of trying to pay for cancer care and stay alive.
30. This isn’t right.
31. This isn’t health care that fulfills our mission: to prevent cancer, save lives and diminish suffering from cancer. What are we going to do about it?
32. A lot. We have a great many plans, some of which are already in motion.
33. But we’ll talk about all that in part two.
34. Stay tuned.
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