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Project Main Details
Budget USD$100 -250
Jun 26, 2007 16:13:04 (GMT -05:00) Eastern Time (US & Canada) Jun 28, 2007 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
However, traditional in-store advertising does not always captivate or reach its intended audience Prescient Worldwide’s digital signage enables retailers and brand marketers to use dynamic, media-rich messages to efficiently target the right audience at the right place at the right time, while ensuring message compliance. It also allows for the delivery of targeted messages by time, location, demographics, promotion or even in response to external triggers like weather, RFID, or customer recognition.
Every digital signage company will tell you that their networked solution will deliver dynamic results and change customer behavior, but they can’t tell you how, and why. Prescient Worldwide delivers an innovative solution to in-store marketing by giving the advertisers the insight they need to effectively market their brands to the consumer on a real time basis. We track the entire lifecycle of the customers shopping experience from the minute they walk in the door to the minute they leave. We deliver the data that solves the questions associated with why and how they did or didn’t purchase the advertised product.
People counting provides business critical information for retailers by helping them understand shopping patterns and the effect of advertising campaigns, as well as helping effectively allocate and manage sales or service personnel. By comparing customer traffic with digital signage viewer data an important conversion ratio can be obtained to provide true ratings data.
Prescient Worldwide automatically detects and tracks viewers’ faces captured by high resolution or mega pixel cameras. Relying on proprietary, video analytics technology Prescient Worldwide generates true viewing data for digital displays and screens by analyzing face images of people watching the displays. The algorithm, that constantly sends feedback to the server, can determine gender correctly 88 percent of the time, and can track headcounts and attention spans 95 percent of the time from up to 30 feet away.
Prescient Worldwide also has SKU tracking capabilities that gives you the shoppers entire buying experience from start to finish. This data collected provides you with, Campaign Reporting, Shopper Response, Sales Lifts by Category, Brand, Product and Daypart.
With all this data we can deliver the richest, most comprehensive analysis you’ve ever seen, packaged into easy-to-understand customized dashboards.
Prescient Worldwide Provides:
Professional network design services
Content strategy, design and production
Equipment procurement, staging and distribution
Turnkey installation and training
Network management
System monitoring and reporting
Transition planning and project management
24X7 network operations and support including help desk, and field maintenance
Prescient Worldwide’s networked digital signage allows our clients to maintain control of the creation, scheduling, distribution and the broadcast of dynamic marketing information to hundreds, or thousands, of locations all through a single interface. budget USD$100 - 250
However, traditional in-store advertising does not always captivate or reach its intended audience Prescient Worldwide’s digital signage enables retailers and brand marketers to use dynamic, media-rich messages to efficiently target the right audience at the right place at the right time, while ensuring message compliance. It also allows for the delivery of targeted messages by time, location, demographics, promotion or even in response to external triggers like weather, RFID, or customer recognition.
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