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Project Main Details
Good luck with your audition ! Jun 11, 2007 15:43:02 (GMT -05:00) Eastern Time (US & Canada) Jun 18, 2007 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
Project Parameters
Script Details
Shot from the perspective of the person speaking (POV)
Open in color with talent at home at the dinner table. His plate appears as though he’s just finished his meal. He pushes his plate away to make room for dessert.
As he reaches for his dessert plate, we flash to B&W footage of him reaching for a pack of cigarettes.
CG: bottom third through entire spot
Nebraska Tobacco Quitline
Call toll-free 1-800-*********
MALE:
After a meal…it was like dessert…
MALE:
…I wasn’t done until I’d had a cigarette.
2 In color, chest to knees shot of two or three people walking out of an office door to outside. Some carry their cigarettes. One is reaching for the pack in his shirt pocket. Include CU of people’s mouths as they smoke.
MALE:
Or at work…on a break …we’d all head outside for a smoke…
3 In color, a nightstand beside a bed. Cutaway to establishing shots (talent sitting on bed, taking off his watch, turning back the covers, etc.)
Flash to B&W footage as he picks up an alarm clock, holds it, and sets it all while holding a lit cigarette.
MALE:
And at night right before bed…
…my day couldn’t end without one.
4 Flash to color, as he sets the alarm clock back down with no cigarette in his hand.
He reaches for the lamp and clicks it off. Screen goes black. The Quitline helped me figure out when I wanted to smoke.
MALE:
And that made it easier to stop.
It can help you too.
5 CG over red slate
CG: 1-800-********
1-800-********
www.********.gov
Nebraska Health & Human Services System
MALE:
Call 1-800-********. That’s 800-********.
6 Fade to black.
1 Fade from black.
Shot from the perspective of the person speaking (POV)
Open in color with talent at home at the dinner table. His plate appears as though he’s just finished his meal. He pushes his plate away to make room for dessert.
As he reaches for his dessert plate, we flash to B&W footage of him reaching for a pack of cigarettes.
CG: bottom third through entire spot
Nebraska Tobacco Quitline
Call toll-free 1-800-*********
MALE:
After a meal…it was like dessert…
MALE:
…I wasn’t done until I’d had a cigarette.
2 In color, chest to knees shot of two or three people walking out of an office door to outside. Some carry their cigarettes. One is reaching for the pack in his shirt pocket. Include CU of people’s mouths as they smoke.
MALE:
Or at work…on a break …we’d all head outside for a smoke…
3 In color, a nightstand beside a bed. Cutaway to establishing shots (talent sitting on bed, taking off his watch, turning back the covers, etc.)
Flash to B&W footage as he picks up an alarm clock, holds it, and sets it all while holding a lit cigarette.
MALE:
And at night right before bed…
…my day couldn’t end without one.
4 Flash to color, as he sets the alarm clock back down with no cigarette in his hand.
He reaches for the lamp and clicks it off. Screen goes black. The Quitline helped me figure out when I wanted to smoke.
MALE:
And that made it easier to stop.
It can help you too.
5 CG over red slate
CG: 1-800-********
1-800-********
www.********.gov
Nebraska Health & Human Services System
MALE:
Call 1-800-********. That’s 800-********.
6 Fade to black.
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