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Entire scirpt is provided. Nov 09, 2006 16:40:57 (GMT -05:00) Eastern Time (US & Canada) Nov 14, 2006 00:00:00 (GMT -05:00) Eastern Time (US & Canada) No (click here to learn more about
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Script Details
The liquor business is nearly a 15 billion dollar a year industry, run like an old boy's club. This is a no-win situation for Ricardo, the new kid on the block with the "crazy ideas".
Plagued by supply problems, slow sales and not enough money, the stress continues to build. Trying anything and everything to gain market share, Ricardo and his team of misfits fight the good fight. The good news is: he's lasted the first year...the bad news is: he's not out of the woods yet! With everything at stake, Ricardo Gamarra tries to hang on to what he thought to be a normal business. Not only was he wrong, but he finds himself bracing for the fight of his life in an industry that welcomes no newcomers, stifles innovation and drains creativity.
The liquor business is nearly a 15 billion dollar a year industry, run like an old boy's club. This is a no-win situation for Ricardo, the new kid on the block with the "crazy ideas".
Plagued by supply problems, slow sales and not enough money, the stress continues to build. Trying anything and everything to gain market share, Ricardo and his team of misfits fight the good fight. The good news is: he's lasted the first year...the bad news is: he's not out of the woods yet!
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