Kormaran Case Study by Raven and Finch ZD268578
In this case study video we want to document the collaboration process of the project that Raven and Finch did for Kormaran. Raven and Finch created a soundbranding for the Kormaran brand. The video is in german and we are looking for a VO-Talent that will be heard in a kind of documentary style.
2015-03-12 15:43:47 GMT
2015-03-14 16:00:00 (GMT +01:00) Amsterdam, CopenHagen, Madrid, Paris, Vilnius
Yes (click here to learn more about )
Closed17173 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 17 audition(s) and/or proposal(s) so far.
The Voice Actor should be located in:
Fixed - EUR 100
Training, business presentations, sales, and web sites
English - British OR English - USA and Canada OR English - Other
Young Adult Male OR Middle Age Male
• Audio files must be delivered via email OR • Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
The voice seeker is willing to hire either union or non-union talents for this project
Yescustom demo required
The Kormaran is a new kind of boat, that didn’t exist before in the watercrafts market. It combines different boat types into a completely new kind of boat class. By using automotive standards and applying the best materials with the highest product design expectations Kormaran created this one of a kind product - conveying this quality approach has to be achieved by the Kormaran brand.
The most crucial part for having well managed brand is creating brand assets that make the brand identifiable to it’s customers. The better a brand claims the right kind of values and emotions, the easier it can focus its market position.
One of the key aspects of the Kormaran branding is conveying emotions. Expecially at the seaside sound is a central element: take the sounds of the waves and the engine of the boat itself – they all help you immerse yourself into the experience.
Once you decide to take the sound of your brand seriously it is very important, that the executions are crafted on the highest possible standards. If so, you can observe the effects of the whole sound identity on your customers – how they react to the sound itself, how they get emotionally involved and how they feel the whole world of the Kormaran brand. These effects are hard to describe, sometimes even harder to measure, but surely worth a lot more than the investment moneywise.
For us good communication with the client and a structured process are key facts for the end performance of such a projects. Clearly defined goals lead to results and outcomes, that are worth the effort and create value for the brand.
The collaboration with Raven and Finch was from beginning to end on the highest professional standard. In a short amount of time we created outstanding premium music material. Relying on their structured process, helped us making better startegic music desicions, that created the most possible benefit for the sound of the Kormaran brand.
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.
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