Knorr TWGMG Case Study

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Project Main Details

Knorr TWGMG Case Study 
This video case study for Knorr will be used internally and at sales meetings to demonstrate the elements and reach of the program.

We're looking for a very straightforward, natural and conversational read. Nothing salesy or overly enthusiastic  
2012-02-17 11:54:58 GMT
2012-02-22 12:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 400
Training, business presentations, sales, and web sites
English - USA and Canada
Young Adult Female OR Middle Age Female
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

We're looking for a very straightforward, natural and conversational read. Nothing salesy or overly enthusiastic 
“What’s for dinner?”

The age-old question.

Today’s moms are always running between work, carpool, after-school activities and appointments – this can make putting dinner on the table a bit of a challenge.

That’s why the people at *********** make preparing dinner fast and easy.

But it is one thing for big companies to say it; it’s another thing for real moms to do it.

So we decided to enlist real everyday moms for some mom-to-mom marketing.

Introducing************************* – a program documenting 5 real moms and their families as they prepare dinner and share their tips and secrets. -- a sneak peak into how real moms make dinner happen for their family, thanks to Knorr sides.

Moms were filmed in their own kitchens slicing, dicing, cooking away while our host asked them to share their time-saving recipes and tips.

Each Mom faced their own unique challenge:

How do you get dinner on the table when you only have a few minutes between work and the big game?

How can you make dinner using what’s in your pantry when you were too busy to get to the store?

How do u make delicious meals when your family is on a budget?

How do you please a picky eater?

With the ************************ complete, we made sure to reach moms where they live:

Moms visited a custom landing page on ************* where all 5 videos and recipes were housed in a Knorr Sides video player.

To make things more fun, we also produced a widget containing the video payer, tips, recipes and coupons.

And since we know that moms love to play, we included a link to the************ solitaire game. 
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