Project Main Details
This case study VO is a good reference: http://www.appliedartsmag.com/winners_details.php?id=808&year=2012&headerName=h_awards_winners_interactive&clip=1
Recording to take place inToronto ON. Must be available Oct 29 9-12am for the record. 2012-10-23 17:13:45 GMT 2012-10-26 17:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 15 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Video: We open on the Temptations logo.
[Video: We cut to a classic Temptations commercial with cats coming out of the woodwork for the irresistible shake.]
VO: Temptations treats are so irresistible, that when you shake a bag, real cats will come out from hiding.
VO: But what about online, where quirky cats rule….
[Video: We populate the screen with LOL cat examples.]
VO: Would digital cats react to the same Temptations Shake?
[Video: Show a bag treats in isolation shaking and then zoom back to reveal it in the Kittycat Facebook page.]
VO: We created KittyCat Hijack on Facebook to find out.
[ the full picture comes to view]
VO: Just install the bookmarklet.
[Video: show bag on Facebook page being installed to the bookmarks bar]
VO: And Shake, Shake, Shake a virtual bag of treats on any webpage.
[Video: Show the bag on someone’s profile page on Facebook]
VO: The more you shake….the more digital cats come out of hiding.
Video: Show an abridged version of the whole hijack experience on Facebook, from start to finish.
VO: Video Cats
VO: Cats replacing images.
VO: Floaty cats.
VO: Cat text translation.
VO: Fist-bump cats.
VO: And paw claps.
VO: People even started hijacking CNN. Youtube. Modern Dog.
[Video: just go quickly through the final hijack state)
VO: We took a brand that wasn’t being talked about online
[video: sad lonely cat]
VO: And made it the talk of the social media sphere.
[video: show advocacy tweets]
VO: Growing Temptation Canada’s facebook activity by 850%...
[ show super]
VO/Super: By Reaching 9.67 Facebook members.
VO/Super: Blogs and news sites pounced on the story
[Video: go through blogs screenshopts]
VO/Super: In just a few weeks, KittyCat Hijack earned over 37 million media impressions.
VO: Our virtual bag of treats even shook up sales, with an 8% increase.
[Video: show super]
VO: And we proved that even digital cats can’t resist the Shake of Temptations Treats.
[Video: show cat peaking out from under the case study]
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