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I'm providing the entire script so you can get a sense of the context for Kato-san's lines, but I only need Kato-san's lines read for the audition. Thank-you! 2012-10-03 20:54:01 GMT 2012-10-06 20:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Mike: We have to develop some new sales strategies and tactics to expand our market share in Japan. Do you agree, Kato-san?
Kato-san: Yes, but we have many other things to consider as well.
Mike: Other things to consider? You may be correct, Kato-san, but this has to be at the top of the list.
Marsha: Kato-san, I received your email last night while I was at the Giants baseball game and when I got home I sent you a reply as quickly as I could so you would have a draft of my responses for this meeting. Were you able to circulate that to the team?
Kato-san [hesitates]: Yes, I hope you enjoyed the Giants. I remember when we went to a game together when you were here in Osaka. Yes, I received your document, but I did not distribute it because I didn’t think you wanted it distributed yet.
Marsha [surprised]: Oh, OK. Well I did think you would want to distribute it, but we can run through the situation during this call.
Kato-san: Yes, we can do that, but shouldn’t we first review the background and come to agreement on the problems we’re trying to solve?
Valerie: Yes, of course, Kato-san, but don’t we already have enough information on the background to skip that step?
Suzuki-san: Deep intake of breath [signifying that’s difficult]. Yes, I understand, but I believe Murasaki-san may have some more information to share.
Valerie: All right, but we only have an hour for this call.
Suzuki-san: Very good. As you know, our team in Japan has done a lot of market research on Japanese consumers and different buying habits of high- and mid-level customers. We have learned that most all consumers of luxury-goods here seek quality and prestige. The team here believes we need to market “the prestige” of shopping in our stores. It seems a good idea to conduct a deep cost-benefit analysis before we can agree to the 20% goals.
Mike: OK guys, but you know the CEO has given us stretch goals.
CAMERA FOCUSES ON JAPANESE TEAM. SUZUKI AND MURASAKI HAVE SLIGHT QUIZZICAL LOOKS ON THEIR FACES. “STRETCH GOALS”—.
Marsha: [interrupting]: Those stretch goals were clearly stated in my draft. They’re the ones we all understood. Can you bring up that email now?
Suzuki-san: Yes, but there is concern that these goals will be a challenge, which is why we may want to spend more time on background before moving towards a plan.”
Mike: (Pauses slightly) OK….
Suzuki-san: Are there any precedents in our company or industry that we should be studying?
Valerie: There might be some, but we need to be creative and define the playing field.
Marsha: I’ll read the ideas I wrote in my email to Kato-san. Oh, let me put that on the screen… Oops, there are a few typos in here because I wrote it late last night on my tablet.
Mike: OK, OK, let’s agree on ways to achieve our stretch goals. I like Marsha’s ideas (he reads from her list) and I’d like for us to add some target numbers to them.
JAPANESE TEAM LOOKS A LITTLE QUIZZICALLY AT EACH OTHER.
Mike: We’ll upgrade the packaging and put the product in beautiful wrapping because it’s important to the Japanese consumer. That should be good for an increase of 5%. We will upgrade the free gifts we send out in our annual promotional mailings and this will create greater loyalty among our current clients and possibly create word of mouth.
Valerie: That’s good. That should increase sales by another 5%. Let’s create some partnerships with the high-end credit card providers for some co-op advertising. That’s good for another 5%.
CAMERA FOCUSES ON JAPANESE TEAM. THEY ARE LISTENING TO THE AMERICANS.
Marsha: I also thought about partnering with some notable luxury hotels.
Valerie: Yes, we could find a way to have them place our products in the hotel rooms and have promotional displays in the lobbies.
CAMERA FOCUSES ON AMERICANS WHO FINALLY PAUSE AS THEY REALIZE THEIR JAPANESE COUNTERPARTS HAVE BEEN SILENT FOR AWHILE.
Kato-san: Those are all very good ideas but there are a lot of opinions to consider. We have considered many of these ourselves and have researched some examples that indicate they could be successful. Maybe we could schedule a meeting for us to present some of the research as we finish. We need to look at the research to be sure we’ll get the results we want.
ON THE WALL IN THE JAPANESE CONFERENCE ROOM THERE IS A CHART WITH DATA ABOUT FRANCHISING AND THE POSITIVE RESULTS THAT ARE POSSIBLE. (Written in Kanji with English subtitles.)
Marsha: Sure, that’ll be great. We need you to help us understand the Japanese market.
Murasaki-san: We have some ideas about increasing revenue.
Valerie: We’re eager to hear them. Could you share some of that with us now.
Murasaki-san [long pause]: I’m not sure they’re quite ready for discussion. Excuse me, could you please wait for one moment?
HE PUTS THE CALL ON MUTE AND LOOKS AROUND AT HIS JAPANESE COLLEAGUES TO SEE IF THEY FEEL COMFORTABLE PRESENTING THE MATERIAL NOW.
Murasaki-san [returning to the phone]: I think another time would be best.
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