Project Main Details
Friendly but with a little authority.
2012-10-23 16:27:03 GMT 2012-10-25 15:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
VO: Invisalign, a revolutionary pioneer in teeth-straightening technology, had been enjoying moderate growth but they wanted to become THE standard of care in the category. Additionally, they lacked good data on their customers and offered them few ways to engage with the brand.
SUP/VO: The Challenge
SUP/VO: Overcome low consideration and engagement with key audiences (in a highly regulated FDA environment).
SUP/VO: The Solution
SUP/VO: Develop an entirely new go-to-market strategy: engage at every touch point in a learning environment.
VO: First, we needed to raise the value of treatment. So we created a reminders campaign to make people think about their teeth.
SUP: Reminders Campaign
VIS: (Smile spot, :15 RTB spot, OLM banners)
VO: Next, we took control over the entire digital ecosystem. We developed an entirely new website including a new engaging smile-assessment tool and patient portal where customers could track their progress. Additionally, we re-launched all social media and mobile touch points.
VIS: (website, FB, Youtube and mobile banners)
VO: We implemented a prospect management curriculum to convert consideration into customers.
SUP: Prospect management system – convert consideration into customers.
VIS: (email series)
VO: Finally, we implemented a series of pilots within a structured environment. We focused on key markets where we could create the greatest impact and then rolled the learnings out nationally.
VIS: (map of markets and performance metrics)
SUP/VO: The Result
SUP/VO: Record company performance and double-digit growth (during a down economy)
SUP/VO: Doctors report new campaign has major effect in driving patient requests (for Invisalign)
SUP/VO: Online market cost-per-lead improved 80% year over year
SUP/VO: Site redesign created 700% conversion improvement.
VO: And those are the kind of results that everyone could smile about.
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