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Welcome.
Thanks for coming, and thanks for your interest in Fluent.
We’ve got some really great things to show you today…
We all know how big Paid Search Advertising is these days. Just look at the phenomenal success of Google…
Well wouldn’t it be great if we had a paid search application that was 500% more effective than Google?? (pause)
YES, 500% BETTER THAN GOOGLE.
That would be big, right? Really big.
So in 2003, we came up with Killer App #1 – Customer AQ.
It’s been a huge success.
After 5 years in the market, we have a thousand clients, sales approaching $10 million, a proven solution and no shortage of demand.
So what makes it better than Google? Well our typical customer gets about 5 times the response rate than the industry average when you use Google alone. Often that number is over 10 times the response rate.
Unbelievable. SFX: POLITE APPLAUSE
But there’s more…. (pause)
With all its success we only end up closing deals with about 7% of the customers that have contacted us – and that’s mainly because of cost of the program.
Now wouldn’t it be great if we could offer the other 93% of the customers a solution that was affordable to all of them….. and still increase their advertising effectiveness by 500%???
And wouldn’t it be great if we could revolutionize the entire $20 billion dollar paid search market with a product we know every advertiser wants and needs.
So we came up with Killer App #2 – iAdvertise.
This is going to be huge. With iAdvertise, anybody can create the most effective search advertising. It’s so simple, a child could do it.
iAdvertise leverages the CostumerAQ™ formula that has proven successful in reducing costs and increasing response rates. It will be delivered as a Web-based subscription for a monthly fee.
Now last year advertisers were polled and two thirds of them agreed that creating and managing their online campaigns is too complicated...
That means billions of dollars are being spent by people who need help.
They need better tools that make paid search advertising easier and more effective.
iAdvertise is a first. There’s nothing like it out there. It’s unique in its ability to do the creating for the user, based on Fluent’s patent-pending creative engine. We plan to offer a FREE 30-day trial. And once they see how great this thing works….. Well think about it. It’s huge.
OK, so we have CustomerAQ™: 5 years in the market, proven to be 5 times more effective than Google, we’ve got a thousand happy customers and $10 million in sales. Its a proven model and we have strong demand. CustomerAQ.
Then we have iAdvertise. The do-it-yourself version of CustomerAQ™ for the other 93% of the paid search market – Its going to launch at the end of this year, it does all the work for even the least experienced advertiser, creating campaigns that would take years of experience and loads of talent to be able to create. All of the r&d is done and its almost ready to launch.
Now as investors, you probably already know about the red hot acquisition trend that’s being fueled by Google Microsoft Yahoo and AOL - they’re all competing for the hottest technologies in search advertising:..
$6Billion for Aquantive, $3 billion for DoubleClick... The multiples they are paying are staggering!
And fluent… is right in the middle of it
Exciting right?
Well .... (pause) there's one more thing....
(Steve Jobs is famous for this line)
Wouldn’t it be great if….we could be bigger than Google? (real laugh), do I see eyes rolling???
What if we could help consumers buy things easier and help sellers sell things more effectively...
Well…. we came up with Killer App #3:
Introducing…. Grab-It. (pause) The future of e-commerce.
Grab-It brings e-commerce to the desktop…. allowing anyone to “grab” an item… that they like…. from their browser… and place it on their desktop.
And when they do that, the picture on that icon, becomes a continuous…. one-to-one communication…. between the seller and the interested customer… no notice I said the interested consumer. Because that customer “grabbed it”. Pretty cool huh?
The icon itself can easily be changed and updated by the seller - telling the interested consumer when it goes on sale. And the consumer can ask the icon questions like, do you come in green, or when are you going on sale?
Now you can organize, and share the Grab-It icons any way you want – email them around to your friends - they’re just like any other files on your computer – only when they go on sale, you know it just by looking at it – because the seller is letting you know right on the icon! Pretty cool!
Wow. This is really huge.
Think about how much better online shopping will be for consumers. They get to save all the things they want right on their desktop! No more having to go back to the websites later and trying to remember the stuff you like. Just look in the folder on your desktop you created to see all the things you want, and look for what’s on sale today!
For merchants, think about Pay Per Click for the massive e-commerce market. Just think about an opportunity that’s like the $20 billion paid search market but on a higher multiple!
This is the first time that online merchants can have a direct, one-to-one communication, ongoing, on the interested customer’s desktop – before they buy it.
That is incredible!
Now lets look at some numbers….
Paid search is a $20 Billion dollar market.
Ecommerce is a $7 TRILLION dollar market globally
Getting the picture? Are you still rolling your eyes?
If businesses are willing to pay billions for people to click on their ads on search engines… how much will they be willing to pay for an ongoing, live ad on the desktop of people they know want to buy their product?
And here’s why it will work. We can make all this happen with:
• No upfront costs – for the seller or the consumer
• The seller only pays “per click” - when the product is “Grabbed” or when people click it on their desktops. We already know they’re comfortable with that model.
• And the best part is this…there’s no fancy technology needed for the seller or the consumer.
It’s kinda like putting little toll booths on millions of the products that people want to buy.
It’s bigger than big. It’s huge.
Just do the math.
And thank you.
http://www.voice123.com/files/pastedgraphic.tiff VO:
Welcome.
Thanks for coming, and thanks for your interest in ******.
We’ve got some really great things to show you today…
We all know how big Paid Search Advertising is these days. Just look at the phenomenal success of Google…
Well wouldn’t it be great if we had a paid search application that was 500% more effective than Google?? (pause)
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