Project Main Details
Recording will be in Union Square at a sound studio in NYC
2011-01-20 16:34:48 GMT 2011-02-07 16:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 47 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
United States, Connecticut, United States, New Jersey, United States, New York,
VO: Letting people know...What’s in it —100% Arabica coffee and sugarcane rum from the heart of Veracruz
VO: How to drink it — featuring our four signature cocktails.
VO: and, When to Enjoy it — Moments of genuine connection and engaging conversation.
VO: We began telling our story online from our newly designed digital home.
VO: The new Kahlúa web site features a gallery of conversation pieces
around our product, drinks, and TV campaign with Ana de la Reguera.
VO: A short documentary “The Original Spirit of Veracruz”
tells the story of our heritage – a region celebrated for not only its rich agricultural crops but also the blended traditions of the diverse people who inhabit thestate.
VO: An new interactive feature was built to illustrate our 7-year Bean to Bottle process, comparing it to other premium, handcrafted items that take time and great care to produce.
VO: And, naturally we lead visitors to our growing community of fans on Facebook.
VO: With weekly posts and new interactive apps we engage fans to share their own unique variations of our signature cocktails and participate in fun ways to enjoy our Delicioso ad campaign.
VO: Dynamic online ad units supported our digital properties and reinforce messaging about product ingredients, drinks, and moments to enjoy them.
VO: But we also needed to connect with fans offline, and inspire them to experience Kahlúa moments together in person.
VO: So we not only created a cool app, but a marketing tool that places consumers in Kahlúa moments. Based on their social situation, the company they are with, and the topic of conversation, our Kahlúa TalkAbout editors serve up suggestions for topical, interesting things to say, funny and personal questions to ask and obviously delicious Kahlúa drinks to enjoy. It’s a way for us to be a part of engaging conversations AND to initiate them.
VO: Our digital program delivers our promise to inspire our audience to experience moments of genuine connection, while it exhibits the authenticity of our brand and encompasses the premium, handcrafted nature of our product.
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