Project Main Details
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2012-01-24 10:15:02 GMT 2012-01-26 10:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
Since we can’t make everyone come to La Rojena, the Casa Cuervo Mentorship program will do the next best thing: make La Rojena come to them.
Our guide on this journey will be a charismatic host. He will lead guests of the program through a four-part tasting of the following marques:
• Tradicional: The first and original tequila. A spirit that will last the test of time.
• Especial: The number one selling tequila in the world.
• Platino: The best tasting silver tequila. A refined spirit.
• Reserva: A rare spirit. One used to celebrate only the finest of life’s occasions.
Using audio and visual cues, we will establish an environment that heightens the unique elements of each marque. The host will share stories that inform each marque, drawing upon his personal history and the history of Jose Cuervo. In this respect, the Casa Cuervo Mentorship Program is more than just an educational experience. It is a piece of live performance that should be as entertaining as a night at the theater.
We believe that this approach will create a profound shift in consumer perception of Jose Cuervo Tequila and lead the brand back to prominence. It will introduce consumers to Jose Cuervo’s full portfolio of high quality tequilas in a fun and memorable way. By personalizing the host, it will create a brand asset that can be used to raise awareness of Jose Cuervo’s portfolio. By entertaining the guests as we educate them, it will turn them into advocates than can further raise awareness of the brand.
Most importantly, it will reignite a passion for the first, most authentic, and best-selling tequila brand in the world.
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