Project Main Details
• Provide voice direction
We make the important interesting. People are drowning in information. Our job is to bring context, clarity and understanding.
We simplify and engage. We harness the power of words to say fewer things, better.
We produce communication people want, not get. Two-way communication is vital if we want to continually improve and stay ahead of the game. Auto-Pilot is our enemy. Everything we say should have meaning and value.
We say it like it is. We communicate authentically and convincingly, avoiding clichés and industry or company jargon. We are clear, concise and credible.
We know when to let others do the talking for us. We demonstrate, though successes and third-party endorsements, why we are better and where we add value. We back up our claims with data and facts.
We are bold, refreshing, enterprising and energizing. Whether verbal or written, our communications feel full of life. Energy and genuine enthusiasm for what we do.
We are a “We” company, not an “I” company. We celebrate those who deliver beyond expectations, but it is the collective power of us all, working as one, that gives us our competitive advantage.
We follow the rules (Most of the time). We use proper grammar and punctuation, and we strive for consistent style. But if following the rules results in communication that sounds stilted and unnatural, we aren’t afraid to break from tradition.
We are “ING” people, not “ED” people. We are continuously improving. Excelling. Learning. Growing. Using active words conveys the energy in our business and helps people feel the difference between us and everyone else.
Do not re-invent the wheel. With so many great tools and examples, we don’ waste time duplicating effort. Instead, we use the assets in the palm of our hand, putting our creative energy toward continuous improvement.
We are here and now, not there and then. Relevant, timely, to-the-point communications help us sound different and stand apart from the crowd.
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