INV Marketing Video

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Project Main Details

INV Marketing Video 
This is a video showcasing lots of creative work and marketing strategy for our client. It shouldn't be over the top or have any major character driven voice work. Should be clear and warm and direct.

Additional direction: We are talking about a product that creates smiles so please smile when reading the script. :)

2015-06-04 23:31:09 GMT
2015-06-08 17:00:00 (GMT -08:00) Pacific Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 80 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 35 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 350
Training, business presentations, sales, and web sites
English - USA and Canada
Middle Age Female
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Deliver edited and finished voice tracks
Not defined
This is a non-union project

Script Details

**Please submit custom demo** 
INV Marketing Video

VO: 74% of Americans need ortho treatment

VO: More than 1/3 of adults are unhappy with their smile

VO: 2 in 5 people would not go on a second date with someone with crooked teeth

VO: Yet only XXX,000 of ortho cases start each year

VO: Our mission: dramatically increase that number

VO: Our audience: Adults, teens and their moms

VO: Our message: only Invisalign treatment can give you the confidence of a great smile – both during treatment and every day after.

VO: The Challenge: overcoming the inertia of women doing nothing

VO: The Strategy: show women the value of a beautiful smile and that the journey is easy

VO: The Tactics

VO: Real life stories showcase the positive emotional impact Invisalign treatment has on women’s lives.

VO: A television spot shows that the Invisalign journey gives you the confidence of a great smile with zero impact on your social or professional life.

VO: Digital campaigns of online media, social posts and site content reinforce the emotional benefits and address rational barriers such as cost and efficacy – all with the clear goal of increasing opt-ins.

VO: Constant A/B testing of our site pages and content helps maximize opt-ins.

VO: In-stream social opt-in allows us to capture prospects within their regular social media channels.

VO: Once women show interest, we deliver 1 to 1 communications personalized to their purchase cycle location, driving them to the doctor.

VO: Constantly testing emails increases open rates and click-throughs.

VO: And a new re-engagement program seeks to maximize the conversions of prospects in our historic database.

VO: An upcoming wedding has proven to be a major trigger for woman to straighten their teeth.

VO: Key media partnerships with The Knot and Martha Stewart Weddings position a beautiful smile as the “must have” bridal accessory.

VO: The Challenge: disrupt the traditional dynamic of moms believing braces are the norm, which orthos will always endorse.

VO: A study revealed 92% of teens believe metal braces would prevent them from fitting in.

VO: But teens wearing Invisalign are two times more likely to enjoy a boost in self-esteem than those in braces.

VO: We invited moms to unbrace the truth with a campaign showing how Invisalign can help teens avoid social pressures and confidence issues of metal braces.

VO: Working with parenting expert Erica Katz, we developed a microsite for moms to address broader teen parenting issues.

VO: A pocket guide gives moms invaluable information about instilling confidence in children.

VO: The unbrace campaign includes emotional message support as well as rational facts and benefits around cost, efficacy and compliance – three additional barriers for moms.

VO: For teens, we armed them with crucial Invisalign information to take to their parents.

VO: Teen celebrities with Invisalign reinforce the teens’ decision while creating awareness.

VO: While real teens’ stories show how Invisalign is just right for them.

VO: Social media carry our messages about confidence and teen self-esteem while live events generate positive awareness and opportunities for opt-ins.

VO: And that’s something we can all smile about. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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