Project Main Details
Additional direction: We are talking about a product that creates smiles so please smile when reading the script. :)
Drew 2015-06-04 23:31:09 GMT 2015-06-08 17:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 35 35 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 80 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 35 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
VO: 74% of Americans need ortho treatment
VO: More than 1/3 of adults are unhappy with their smile
VO: 2 in 5 people would not go on a second date with someone with crooked teeth
VO: Yet only XXX,000 of ortho cases start each year
VO: Our mission: dramatically increase that number
VO: Our audience: Adults, teens and their moms
VO: Our message: only Invisalign treatment can give you the confidence of a great smile – both during treatment and every day after.
VO: The Challenge: overcoming the inertia of women doing nothing
VO: The Strategy: show women the value of a beautiful smile and that the journey is easy
VO: The Tactics
VO: Real life stories showcase the positive emotional impact Invisalign treatment has on women’s lives.
VO: A television spot shows that the Invisalign journey gives you the confidence of a great smile with zero impact on your social or professional life.
VO: Digital campaigns of online media, social posts and site content reinforce the emotional benefits and address rational barriers such as cost and efficacy – all with the clear goal of increasing opt-ins.
VO: Constant A/B testing of our site pages and content helps maximize opt-ins.
VO: In-stream social opt-in allows us to capture prospects within their regular social media channels.
VO: Once women show interest, we deliver 1 to 1 communications personalized to their purchase cycle location, driving them to the doctor.
VO: Constantly testing emails increases open rates and click-throughs.
VO: And a new re-engagement program seeks to maximize the conversions of prospects in our historic database.
VO: An upcoming wedding has proven to be a major trigger for woman to straighten their teeth.
VO: Key media partnerships with The Knot and Martha Stewart Weddings position a beautiful smile as the “must have” bridal accessory.
VO: The Challenge: disrupt the traditional dynamic of moms believing braces are the norm, which orthos will always endorse.
VO: A study revealed 92% of teens believe metal braces would prevent them from fitting in.
VO: But teens wearing Invisalign are two times more likely to enjoy a boost in self-esteem than those in braces.
VO: We invited moms to unbrace the truth with a campaign showing how Invisalign can help teens avoid social pressures and confidence issues of metal braces.
VO: Working with parenting expert Erica Katz, we developed a microsite for moms to address broader teen parenting issues.
VO: A pocket guide gives moms invaluable information about instilling confidence in children.
VO: The unbrace campaign includes emotional message support as well as rational facts and benefits around cost, efficacy and compliance – three additional barriers for moms.
VO: For teens, we armed them with crucial Invisalign information to take to their parents.
VO: Teen celebrities with Invisalign reinforce the teens’ decision while creating awareness.
VO: While real teens’ stories show how Invisalign is just right for them.
VO: Social media carry our messages about confidence and teen self-esteem while live events generate positive awareness and opportunities for opt-ins.
VO: And that’s something we can all smile about.
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