Project Main Details
2011-05-22 15:34:41 GMT 2011-05-23 00:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
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Hunger is often associated with third world nations, however, hunger is prevalent in what many consider to be the most powerful country in the world: America.
More than 49 million Americans suffer from hunger.
This means, one out of every six people and one out of ever four children living in the United States don’t have access to healthy food a regulary basis.
Participant media brings this cause to light in “Hungry in America” a documentary that looks into the lives of Americans suffering from hunger.
This basic human need must become a basic human right.
This became the basis for the campaign. Using key art, influenced by Russian constructivism, an art movement inspired by the desire for political change, this campaign seeks to inspire college students to causes change.
College students are technologically savvy and have the ability to spread the world quickly and effectively.
If the campaign can get them to care about hunger then they can spread the message for the campaign.
College students, we found, take a lot of things for granted. So, this campaign takes these perceived rights away in order to emphasize the importance of actual rights.
Starting six weeks before the premier of the film college students will be shocked to find that their “rights” to everyday things they take for granted have been revoked.
Beginning on a Monday when students step onto campus they will notice that some things are missing. Vending machines are empty. Salt and pepper shakers are gone. Tables are missing chairs.
Students will most likely be irritated or curious so in place of the missing items will be stickers and postcards prompting them to text or tweet their feelings. These messages will feed into a virtual wall located on campus as well as hosted on the homepage of the micro site.
The campaign doesn’t stop offline. For most college students, Facebook is their life blood. This means we need to take it away. When students log onto their Facebook, they’ll be greeted with a message informing them their rights to Facebook have been denied.
In order to get their rights back they’ll need to visit the microsite. Once at the microsite, students will need to share their feelings about having their rights taken away in order to get their rights back.
After they share their feelings they can stay and look around on the microsite and look through the “hunger finder” to see what other students around the country are saying about having their rights revoked.
The film section allows students to view the movie trailer and get more information about the film. The “What’s Going On” section allows students to view reactions from students around the country. They get specific by narrowing their search to School name and zip code.
Students can text their knowledge about hunger on the Quiz page. This is a fun way to get college students to learn more about the issue of hunger in America.
The microsite is the first place students can learn about the Hunger Bumper Competition, a competition created to help students stay involved with the movie and the issue of hunger. Students can either make their own bumper or they can Give Up For Hunger on Facebook for a chance to featured in a bumper shown before screenings of the film.
If students choose to participate in the “Hunger Bumper” competition they’ll be re-directed back to Facebook. From there, they’ll again see the two ways they can participate in the competition.
Ideally, students will choose to become involved in the competition through the “Give Up For Hunger” option. Give Up For Hunger allows students who don’t have time to money to give up something they use everyday but don’t necessarily need so they can focus more on the important of actual rights.
Give Up For Hunger leverages social currency, badges, and incentives such as the chance to be featured in the bumper competiton.
Here’s how it works:
Step one, choose what you want to give up from a list of popular options.This should be something they use everyday but probably don’t really need like going out to eat or driving to class.
Step two, choose how long you will give it up for. The longer the better.
Step three, choose a company from the list that you would like to sponsor you.
Step four, find out how much money that company will donate based on the item and duration you will be giving it up for. If you want to donate more money adjust the item or duration and the donation will adjust accordingly.
Step 5, tell the world what you are doing to fight hunger in America by sharing what you have pledged to give up on a list of social media sites including facebook and twitter. Badges don’t just get students closer to being in the movie bumper they give them bragging rights among their friends when posted as a status.
Step6, you just earned a badge for your effort. You are one step closer to seeing you name on the big screen in the movie bumper.
The badges will be awarded to students for their efforts to give up for hunger and to promote the movie. They’ll get badges for watching the trailer and for sharing information about the movie with their friends. This is how we want students to spread the message about the campaign with each other.
As the movie primers across the nation the affect of this campaign will snowball as more colleges and students become involved more money will be raised. That is because this campaign is easy for students to access and share with friends through media that they already use. This campaign also requires little time commitment from students and no money… yet it has the potential to earn great amounts of money for the cause though its corporate sponsorships.
The most basic human need must become a human right… now, through this campaign, college students will have a way to help make this possible for the millions of men, women and children suffer
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