Hotel Promo video

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Project Main Details

Hotel Promo video 
recap video highlighting the success of a companies work in the past year.

Positive but not quirky . Confident but not rigid  
2011-10-26 17:20:52 GMT
2011-10-27 12:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
1 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 15 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 300
3 1/2 minutes
English - ANY
Middle Age Male
• Audio files must be delivered by regular mail
• Deliver edited and finished voice tracks
The Voice Actor should have at least 2 years of experience in the voice industry.
This is a non-union project

Script Details

Custom demo required. 
For years, ***************** made a point of getting the little things right. CARE culture, they call it. Hotel guests knew it well. Problem was, not enough other people did. Brand awareness hovered around 6 percent in the US.

In early 2011, a rebranding as ******************** firmly linked the hotel to its more famous parent. And, a new logo replaced the cool-toned, abstract trees with a naturalistic silhouette that further underscored the brand’s natural, caring warmth.

But the new name and graphic design alone wouldn’t give awareness the lift it needed. More people had to experience the brand’s CARE culture. In order to grow its guest list of brand enthusiasts, ******************** needed a creative way to reach new consumers and prove they really do CARE.

We knew that travel had lost its allure, especially to the important target audience we call the “Juggler.” To them, travel had become frustrating, exhausting, often dehumanizing. They’d grown increasingly negative, but little was being done to cheer them up.

We knew we could provide special comforts and kindness to make travelers feel human again. And it all started at the front desk.

Upon check-in, every guest receives a warm chocolate chip cookie welcome – a sweet tradition owned only by ******************** in the hotel industry. The chocolate chip cookie is a unique brand symbol and expression of their CARE culture that just so happened to be celebrating its 25th anniversary.

What better way to celebrate than by bringing this simple but powerful embodiment of CARE directly to weary travelers. Why not take the iconic cookie beyond the lobby doors to the places our guests lived and worked? We could turn the traditional guest-host relationship on its head. This time the hotel would do the traveling, caring for guests in their world.

But how?

“Hmmm...” turned to “mmmmm.” We seized on a marketing approach untried by competitors and unexpected for the industry: a food truck.

**************************************** carried the brand’s new name and logo setting out to deliver all that impersonal modern travel today is not – specifically, the comforting tastes and associations of chocolate chip cookies.

It embarked on a 10-week, coast-to-coast road trip starting in New York City on Memorial Day weekend – the start of summer travel. We blanketed the city with 50,000 cookies hitting travel hot spots such as Grand Central and Times Square.

From there, the *************** departed for its 50-city tour delivering 250,000 cookies to travelers everywhere. Employees joined us at each stop and served as authentic faces of the brand. Along the route:

• We stopped at transportation hubs and places near business professionals.

• We went to popular events where Jugglers were already seeking relief from the weary world of travel, like ComicCon in San Diego and the Key West Pride Festival.

• And when they put their feet up to watch a little TV, they watched our exclusive promo vignette on the Food Network.

• We inspired mayors and government officials to make the caring culture an official part of local communities.

• And shared the CARE with charities important to local hotel teams.

• And when we handed travelers a cookie on the street, much the way we would welcome them at the hotel itself, we ensured the CARE didn’t stop there. We invited them to Facebook to track the route and win prizes like free hotels stays.

• We held ******************* contests, allowing local offices to win 250 cookies hand delivered by the ****************

• And we recorded cookie confessionals onsite and uploaded them to YouTube.

Results crumbled campaign goals.

We raised awareness.

We made a business impact.

And we showed consumers that there is a hotel brand that cares.

Now that’s the taste of sweet success. 
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