Project Main Details
2012-05-10 15:13:23 GMT 2012-05-15 11:48:21 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline. 0 0 4 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
As a global sponsor of Universal’s animated feature film The Lorax, HP required an online home to increase awareness of their commitment to sustainability…
…while establishing HP printers, paper, and supplies as the brand of choice for a target that increasingly believes in protecting the environment.
And since we were reminding Lorax fans to print double-sided, it seemed only natural to create the world’s first double-sided website.
Visitors were invited to flip between front and back pages to reveal insightful information about environmentally responsible HP products and services while enjoying a colorful, educational, and entertaining double-sided online experience.
So entertaining, in fact, that our double-sided web page more than doubled each and every one of our engagement benchmarks…
…proving that not only is printing like the Lorax easy, it’s a whole lot of fun, too
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