Project Main Details
With all different kinds of needs.
That change all the time.
And meeting those ever-changing needs isn’t always easy.
That’s why we’ve reimagined a system that fosters loyalty and engagement and isn’t reliant on a single destination.
It’s wherever you are, and whoever you need to reach is. connecting with them and the things they’re passionate about.
It’s My Coke Rewards.
Fueled by consumer passion and backed by precision capabilities, this experience is so much more than the typical loyalty platform. here, every message, every piece of content, and every reward is personalized and relevant.
Using active targeting data, we can recommend activities and challenges from partners that are meaningful to him, and offer experiential rewards he can get excited about. And we can deliver happiness on the daily with meaningful social interactions.
All while connecting with and amplifying brand, customer, and partner campaigns.
Over the last decade, we’ve been gathering data and insights from our 23 million members across coca-cola digital properties—capturing demographics, location, shopper behavior, interests, habits, and brand preferences.
The My Coke Rewards platform is changing the way consumers connect and engage with our brands, customers, and partners. reaching well beyond the site itself, powering brands and building digital presence.
For better connections, more engagement, and stronger results.
My Coke Rewards.
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