Project Main Details
Drumbeat transitions to pop song. We first hear the voice of a bystander, and then the voice of an enthusiastic insider (young male).
(Bystander) Yea yea … that’s all great but … what have Jean Baptiste Colbert and Saint-Gobain done for us lately?
➢ We see expanse of sky with clouds. The camera slowly descends and we see Views of dilapidated housing in the lower 9th ward (pre-Katrina)(or maybe better Greene Street in Philadelphia).
Hmmm. Well … a lot actually. Once, sturdy walls, clean air, and well-lit spaces were the rewards of royalty. But all these centuries later our tradition of innovation is making a material difference in day-to-day living right here and now.
➢ As if in a dream the house begins to dis-assemble … the pieces drifting out and away from each other. A new, modern house appears in pieces and begins to assemble itself.
We still have a long way to go … but human habitat is cleaner, safer, and more efficient than ever before … for more and more people. In many modern homes, the miraculous has become the everyday.
This triggers a segment where architectural photography and graphics are composited to illuminate the DNA of a modern structure built with advanced materials.
With advanced technology … “Smart” glass controls the passage of heat and light” … managing critical temperatures and exposure to UV radiation. Next generation insulation takes advantage of the latest technology to save precious energy, lower bills and make a more comfortable home.
Show range of modern ‘habitat’ options.
Habitat comes in all shapes and sizes … built in many styles. Modern homes can be private or open … huge or tiny … stationary or mobile. But all are made of better … and smarter stuff.
➢ We track passed an aquarium tank with a beautiful fish gliding through the water. The fish glows in bright beams of light coming through the water, while beyond we see children running and playing through an adjacent area of the house.
Habitat is about people … people thriving in harmonious spaces … protected from the elements … and empowered to live better lives. We know safe, secure, and affordable habitat depends on innovation, innovation which must align with people’s lifestyles and needs.
We have learned that our technology can and does make a lasting difference in the lives of people all over the world.
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