Project Main Details
Electronic humming/pulsing sound rises. We hear the voice of a highly articulate and animated explainer (young female).
➢ We see a human cartoon figure leaning into the camera, tapping on her mic. Then she turns into a creature made of electric current.
(We hear finger tapping on the mic) Is it my turn? Good. Now … just so y’know ... living comfortably and safely is only part of our mission. What about tomorrow? What about building new things? What about growth? What about adventure? Well new … or now … it all requires energy!
➢ Whimsical art in the form of an info graphic diagram shows energy sources surrounding a human figure.
Today, most of our energy comes from fossil fuels like oil, coal, and natural gas … and also nuclear power.
➢ When we get to renewable sources, we see the human figure surrounded by sketches indicating unseen elements like wind flow, sunrays, and wave motion.
But the race is on for more renewable energy sources like solar, thermal, and wind.
➢ Depict SG wind and solar applications.
And we are in that race.
➢ Wavy lines indicating energy that’s trying to escape from within the grid pattern of a maze-like box. Various grid lines capture and re-direct them.
Yet … we’re going further. The flip side of harvesting more energy is making the most of the energy we’ve got. If the world has to burn fossil fuel … at least for now … we want to get the most out of every drop in ways that are safe, secure and sustainable.
➢ We see idealized internal schematic of a house.
Which is where the innovation comes in … again.
➢ Image of an SOFC fuel cell appears within the schematic. We see how energy flows through the habitat from the fuel cell “heart” impacting all of the interweaving elements behind the scenes.
With our new, advanced solid oxide fuel cell … we are thinking very differently. Made of special ceramic material … it can use any fuel source … with up to 90% efficiency.
➢ Graphic comparison of gen plant efficiency vs. fuel cell efficiency.
If burning fuels in power plants wastes up to 35% of the energy potential, how cool is it that ceramic fuel cells save 60%, conserve fuel and reduceco2 in the air. Pretty cool when a company that started by focusing the power of the sun for a king is now taking on all kinds of different energy sources for people all over the globe.
➢ Icon of gen plant shrinks and turns into fuel cell (giant plant becomes fuel cell. Fuel cell multiplies and pops up like blinking lights in a zillion homes.
Imagine a world where people can generate their own power at home. No huge, remote power plant required.
➢ Global map showing mini-fuel cell networks in places like Africa, Asia, and India.
A single great idea … and the will to make it work … goes a long, long way. And this idea… exported to small, remote villages around the world … could one day change the lives of millions of people for the better.
We have learned that the energy we need to power the world is within us … and is all around us … but it needs the collaboration of the right people to make it all work.
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