Project Main Details
Drew 2014-05-06 03:43:13 GMT 2014-05-08 12:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 42 40 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 42 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Quality and Value
• Personalized Experience
VO: At Shell, we interact with over five million customers each day… To better meet their expectations, we need the next-generation technology, processes and expertise that allow us to identify and understand their individual behaviors and preferences, to give them experiences and offers that add value and convenience and turn them into loyal fans.
SUP: Shell Vantage
VO: Shell Vantage is a revolutionary site-system platform that seamlessly connects our customers to our brand—in real time. It allows us to deliver new marketing initiatives based on our customers’ actions and preferences—faster, cheaper and more frequently than ever before.
By doing do, Shell Vantage allows us to create convenient, personalized experiences and offers for our customers in a way brands once only imagined. It will create a best-in-class service that will not only give us a competitive advantage and increased revenue, but will keep our customers coming back, again and again.
Shell Vantage delivers the following benefits:
SUP: Enhanced at-the-pump offers
VO: “Serve targeted offers to consumers based on past behavior and FRN member preferences.”
SUP: Combined offers* (add disclaimer on screen: “*Does not include Grocer”)
VO: “Combine multiple rewards or promotions in a single transaction.”
SUP: Voice of customer
VO: “Solicit and respond to customer feedback.”
VO: “Provide industry leading speed and convenience with eReceipts.”
SUP: Site-level offers with fuel discounts
VO: “Generate local offerings such as CPG off with purchase of car wash.”
SUP: Faster pump transactions for our loyalty members
VO: “Simplify the transactions that reduce pump prompts for speed.”
Here’s an example of how it works:
Meet Ashley—she is one of millions of customers who come to Shell each day…and, like over 75% of these customers, she doesn’t buy the majority of her gas at Shell! But now with Shell Vantage, we can engage with Ashley on a personalized basis to meet her needs and improve her experience to bring her to Shell more often.
One night, while on Facebook, she notices a post about winning a family trip from Shell to the Daytona 500. Her family loves NASCAR, so she clicks through and signs up for the “Ordinary Becomes Extraordinary” promotion by uploading fun photos of a race car her kids made from boxes and stuff around the house, while entering her name and email address in the process.
Upon submission, she quickly learns that she can increase her chances of winning by joining Fuel Rewards Network, setting up her personal profile, liking Shell on Facebook and following us on Twitter.
During her next visit to Shell, she smiles when greeted at the pump by name and congratulated for joining Fuel Rewards. She never expected to feel welcomed and appreciated like this.
Delighted, she enjoys her 3¢-off-per-gallon everyday offer. Having set her profile preferences, she fuels up faster than ever before since she’s given fewer prompts and is on her way.
Upon receiving her eReceipt that she’d opted in for, she’s pleased to see that it contains an offer for 5¢-off-per-gallon valid for the next 10 days if she completes a survey, which she does. She stops in later that week and is excited to see that 5¢ offer she’d received in exchange for giving us valuable feedback combined at the pump with additional cents off she’d earned shopping online through the Fuel Rewards Network.
From the survey, we learn that Ashley is a Quality Believer although she buys only mid-grade gasoline. She needs to be introduced to the benefits of V-Power!
Shell leverages that valuable knowledge, giving her a personalized offer of an additional 50¢ off per gallon on V-Power. This is exactly what she was looking for.
We’ve succeeded in gathering actionable data and bringing her in more frequently. This knowledge also allowed us to personalize offers to upgrade her to V-Power and increase revenue.
Shell Vantage makes this all possible. In the future, Shell Vantage will allow for a more personalized and mobile experience to keep pace with consumer expectations and make our competitive advantage even greater.
Shell Vantage is the basis for achieving a world-class connected consumer experience at Shell.
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