Project Main Details
Basic Requirements from the voice-over talent would be as follows:
1. Good diction.
2. Neutral accent.
3. Cost conscious.
2009-03-25 01:57:12 GMT 2009-03-29 01:00:00 (GMT +05:30) Bombay, Calcutta, Madras, New Delhi Yes (click here to learn more about ) Closed 20 19 1 direct invitation(s) have been sent by the voice seeker resulting in 1 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 19 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud OR
• Audio files must be delivered by regular mail
Welcome to the Chapter on Segmentation and Targeting. The learning objectives of this module are as follows:
•Understanding the concept of customer value proposition to define the need for segmentation.
•Inherent inefficiency of non-segmented markets.
•Concepts of market segmentation and target marketing and their use in developing marketing strategy.
•Methods of segmenting consumer and organizational markets.
•Factors that can be used to evaluate market segments.
•Evaluating market segments and target market selection.
•Four strategies of target marketing: undifferentiated, differentiated, focused and customized marketing.
Let us first understand the meaning and then go onto to understand why segmentation is required. Segmentation is the process of dividing the market of a product or service in smaller groups of customers. The customers in one group should
(i)buy the product for the same purpose, or
(ii)use the product in the same way, or
(iii)buy the product in the same way.
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