Project Main Details
Voice over is for a submission for a Shopper Marketing award video that we are producing. The content will be recorded in 2 versions. The full 350 word count read and an additional 150 word read for a second video (same content and concept-edited).
• This is an award for smaller, new, or emerging brands making inroads against big, established leaders and for established small brands taking on “sleeping giants.” Companies that moved into a new product/service field with large, well-established competitors are eligible; however, your brand cannot be a sub-brand of a larger company. Entrants must detail the business challenge, the competitive landscape, and how their business succeeded despite the odds. You are required to define your competitive landscape, including the market difference between the David and Goliath to demonstrate why your brand was a David. Judges will deduct from your case if you do not sufficiently prove that your brand is a David in the situation.
The market segment is carbonated beverages and we've come up with an integrated shopper marketing initiative to take a new, store brand soda into the competitive space occupied by major carbonated beverage brands. The video is set up with an existing problem/opportunity and will flow into our creative approach to gaining market share within the category (which we have successfully done).
Similar video that we think has a voice/tone we like:
Quaker Video 2013-10-21 13:05:25 GMT 2013-10-24 13:00:00 (GMT -06:00) Central America Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
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