Project Main Details
2014-02-05 20:40:30 GMT 2014-02-06 20:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 12 12 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 25 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 12 audition(s) and/or proposal(s) so far.
although ESPN remains highly differentiated, the brand has recently suffered a decline in various differentiation metrics. the underlying question is "why?".
ESPN, in partnership with Sterling Brands, set out to examine this critical question of difference.
we started by speaking to industry experts to understand how leading brands maintain their difference over time. we also spoke to ESPN brand leaders and agency partners to diagnose the decline from the inside-out. and finally, we traveled to Charlotte, Austin and Orange County to understand the fans' perspective.
ultimately, our goal is identify any causes for a decline in difference, and to help ESPN reverse that momentum.
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