Drop of Water TV Campaign 2011

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Project Main Details

Drop of Water TV Campaign 2011 
A thirty second advertisement depicting the potential life threatening hazards of all the waterways of Ireland both in-shore and off-shore and culminating in a simple message: 'Treat the water with respect - learn swimming and rescue skills'.

What is proposed is a simple message conveyed with a powerful image - one that everyone can associate with and one that will have a clear and direct meaning conveying the dangers of the waters.

Additionally it will subtly encourage parents to promote the teaching of swimming to their children.

to be aired:
300 times per month on four “SKY TV” channels in Ireland & on “RTE1” and “Network 2” 
2011-01-14 09:06:26 GMT
2011-01-25 08:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Student or Non-for-profit student project - EUR 100
Via TV: Ireland
30 seconds
English - British
Irish (not necessary)
Young Adult Male OR Middle Age Male OR Senior Male
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
Not defined
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

*Voice over will most likely but not necessarily be Irish
strong deep voice


The screen is filled with a calm body of water. It could be a pond, a lake or the sea. The location is as yet unimportant. What is important is that it is a familiar image and implies peace and calm. It is back-lit with a golden hue implying a scene that is meditative and at peace.


A drop of water lands in the centre of the puddle and causes ripples to expand in slow motion towards and beyond the edge of the screen. A voice-over begins:

"Water. A vital part of all our lives" (As I said Ken - take these messages as VERY ROUGH and completely subject to change!)


A second drop lands in the middle and ripples outwards. V-o continues:

"It brings us life; it's a means of transport; it replenishes our thirst"

Another drop and the camera begins to draw back and the location becomes recognizable: It's outdoors and the body of water is a puddle on the side of the road near a beach/river. Voice-over continues:

"It must be treated with respect. It has no conscience and it takes no prisoners."

The camera tilts up to reveal the long wet hair of a child hanging over an ambulance stretcher.

Two parents are bent over the child in tears, heartbroken, stroking the child's hair. Another drop of water hits the floor.

"Learn swimming and rescue skills. Don't take risks. Wear a lifejacket. Be smart. Stay alive."

Over the final image website details will be superimposed with a final tickertape text:
Learn water rescue, lifeguarding and lifesaving skills at **********"
“Water. Vital to our daily lives.”

“It nourishes us; it transports us; it offers many enjoyable activities.”

“But there’s greater reason water deserves your respect. It has no conscience and takes no prisoners so if you are unaware of the risks you could silently drown in seconds.”

“Respect that Risk. Learn swimming and rescue skills. Find out how to use lifejackets and equipment properly.”

“Wise up to enjoying waterways safely at ******************** website, iws.ie.” 
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